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Safe Makeup, What is it & why does it matter?

Why Safe Make Up & why does it matter?

Being a Mum of three girls, safe make up is deeply personal to me.

I want to ensure that my daughters desire for Beauty never comes at the expense of their health. 

With MG Naturals we have created a brand that goes beyond green washing & the clean beauty movement to where it really matters: SAFE Beauty. 

Our goal has always been to create safe makeup that works just like conventional makeup just without all the nasties. 

But the truth is our makeup doesn't work like conventional makeup & never will! 

Instead of harming your skin, our makeup soothes & heals.         
Instead of covering your skin up, ours works to reveal your inner glow.

All while never damaging your health & skin.

 That's the kind of makeup I want on my babies skin.

why safe makeup matters?

certified Safe makeup MG Naturals

Titanium Dioxide 

The Scientific Facts
"On absorption of UV light, photo-generated titanium dioxide particles create singlet oxygen, superoxide anions (O2-) and hydroxyl radicals (OH-) that are potent free radicals (1,2). Irradiated particles of titanium dioxide can induce oxidative damage to DNA (2) which can lead to the development of mutant cells and skin cancers (3,4,5,6) and lipid peroxidation of essential functions on the cell membrane (7)."
Dr Peter Dingle (BEd, BSc, PhD)

(1) Konaka et al. 1999. (2) Serpone et al. 2006. (3) Brezova et al. 2004. (4) Dunford et al. 1997. (5) Warner et al. 1997. (6) Salinaro et al. 1997. (7) Maness et al. 1999.


In 2019 the European Union classified Titanium Dioxide as a Level 2 Carcinogen in all amounts over 1%.

So what does that mean for your makeup draw?
All of your makeup (foundations, powders, lipsticks etc) that contains Titanium Dioxide will have far more than 1% of Titanium Dioxide & contain a known level 2 carcinogen at unsafe levels.
why you shouldnt use makeup with titanium dioxide?
But what does that really mean for you, your skin & your health
To put this all into context maybe we should go back to the beginning & Bluescope steel who make all of our lovely Australian colour bond roofs.
You see sometime ago, before they changed their warranty to exclude sunscreen damage, Bluescope were getting countless claims of paint peeling claims on their lovely roofs. All shaped in fingerprint patterns around the edge of their metal sheets. This was a little perplexing & financially worrying for the bosses at Bluescope steel so they got some clever scientists to test the damaged roof sheets.

Those scientists found that sunscreen residue on the roof installers fingertips were being transferred to the colour bond sheets during installation & with titanium dioxide’s photo-sensitivity & the lovely sun’s help, the paint was literally peeling off those roofs.

Bluescope Steel now specifically mention sunscreen & titanium dioxide use in their warranty so they no longer have to pay out for the damage caused by a little bit of transferred sunscreen residue.

Now if your an Aussie, I am sure you have seen the Bluescope Steel add about how it stands up to the test of time & the elements – but a little bit of titanium dioxide & it’s all over.
Now imagine the delicate skin on your face, on your children’s arms & legs. Each day un-knowingly, thinking we are doing the right thing, we slather them up with titanium dioxide in the form of sunscreen & send them out into the sun, all the while never knowing that once exposed to light titanium dioxide creates free radicals that are strong enough to damage steel roofing panels!!
Titanium Dioxide eats steel coating, dangerous for your skin
It doesn’t take much to imagine what they must be doing to our poor skin each day as we layer on our sunscreen, foundation, concealers, eyeshadows & lipstick which all contain large doses of titanium dioxide.

For this reason alone, its time to ditch the Titanium Dioxide & give your skin a break from the relentless free radical damage.


But if thats not quite enough..............


Titanium Dioxide Unsafe - shown to cause cancer in studies

Newspapers, News reports & articles aplenty are all surfacing about the dangers of Titanium Dioxide. Our local radio station even included the issue in their news bulletin this morning when I was dropping the kidlets to school. 

The Sydney Morning Herald has a great article on the dangers & a video of Professor Thomas Faunce speaking about nano particles in our foods & the effects they may be having on our children – high incidences of Auto-immune diseases & the rise in childhood autism.


Why all of a sudden is there so much interest in the safety of Titanium Dioxide?

Researchers from France and Luxembourg gave E171 (the much more food friendly name for Titanium Dioxide) in Europe and the United States, to lab rats in their drinking water for 100 days.

Of those rats, 40 per cent of the exposed rodents developed “preneoplastic lesions” or precancerous growths. The Titanium Dioxide also inhibited the immune systems of the rats and “accelerated” the growth of the lesions. France’s INRA agricultural research institute, which took part in the study, said in a statement.“These results demonstrate a role in initiating and promoting the early stages of colorectal cancer formation,” though it said no conclusion could be drawn about later phases of cancer, or of any danger to humans……….(not till they test it on us!!)

The results of the study were published in the Nature journal Scientific Reports.

The alarming fact of this study is that it was only conducted for 100 days, I have been wearing makeup daily for at least the last fifteen years & would have eaten kilo's of lipstick in my life time - what effects has this had on my system & health??

Reacting to the report, France’s ministers of health, agriculture and economy instructed the country’s food health and safety agency, Anses, to investigate whether the additive poses a risk for human health.

The study was said to be prompted by “growing concerns that daily oral… Intake is associated with an increased risk of chronic intestinal inflammation and carcinogenesis”, or cancer formation”.


 So what does this have to do with you?

Well asides from making you re-think that M & M addiction (chocolate coated in Titanium Dioxide…..anyone?!)

Titanium dioxide is found in pretty much all makeup & sunscreen.

And studies have long shown that products applied to the skin end up in the bloodstream within half an hour. With penetration rates depending on where they are applied. Absorption rates for your face & scalp are 5-10 times higher than on other parts of our body (Hotchkiss 1994).

Not to mention that in 2005, the Environmental Working Group published a combination of two studies that found toxic chemicals in the umbilical cord blood of newborn babies born in the U.S. in the fall of 2004. They screened for more than 400 chemicals, and an astounding 287 toxins were detected within the umbilical cord blood of these newborns. Of these 287 chemicals, 217 were neurotoxins, and 208 are known to damage growth development or cause birth defects.

Cert Clean

Our entire range has been tested to ensure we pass "Cert Cleans" vigorous safety certification process, ensuring you peace of mind that you are in fact purchasing the safest, healthiest makeup available in the market today.
MG Naturals is certified clean
CertClean helps shoppers easily discover beauty and personal care products formulated without ingredients that have been recognised to cause harm to human health.
Products bearing the CertClean certification mark for cosmetics and personal care products are formulated without chemicals that may compromise your health (such as carcinogens, endocrine disruptors, etc).

Certclean provides the easiest way to discover beauty and personal care products free from potentially harmful ingredients.


Honesty in Labeling

We know how confusing the “safe ingredient” space can be.

We also know how time consuming it can be researching each individual ingredient to ensure it is actually safe! 

Buying makeup should be fun, it shouldn't require hours of research to ensure the safety of the products you want to try.

Which is why we list all of our ingredients with their certification, properties & most importantly their latest EWG safety rating.

We have done the research, so you don’t have to. 

You can sit back & enjoy ordering your makeup knowing that all of our ingredients score in the safest category that the Environmental Working Group have.

Protect your skin and health - subscribe today!