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"AMAZING!, it's super easy to apply, SMOOTH, doesn't clog, it feels so light on the eyelashes, it's very COMFY if that makes any sense. I love that it's NATURAL and not WATERPROOF"
-Joanna MASCARA Customer
After testing 100's of formulations we struck mascara gold, this mascara is all natural, formulated for sensitive eyes, volume-boosting & best of all its made with absolutely no nasties!
Sometimes it's what we don’t put in that really matters:
This Mascara was a long time in the making. But trust us it was worth the wait!! Its creamy formula lengthens, separates, thickens & conditions without clumping & weighing down lashes.
It's nourishing & deeply conditioning with aloe vera, green tea, jojoba & castor oil. The organic carnauba wax gives spectacular body & length to lashes while the natural mineral pigments provide an intense, long lasting inky black colour.
The full brush has been specifically chosen to create volume with each stroke, giving your lashes a volume boost.
Like all our products, our mascara is a super gentle formula that is suitable for sensitive eyes.
Our mascara is formulated to be smudge-resistant but as it doesn't contain any nasty polymers or plastic derivatives, it can smudge when exercising, in humid climates & if you have excess oil around your eyes. The best way to combat any smudging is with a light dusting of our Mineral Veil.
The formula is cream-based to ensure it dries quickly, so you can get on with your day, this is not a runny-wet formula. Gently swirling the wand in the tube will ensure the wand picks up enough of the mascara to coat your eyelashes.
From peer-reviewed studies to industry analysis — everything the science says about titanium dioxide in cosmetics, explained in one place by our founder Kailah Shannon.
Explore the Titanium Dioxide Library →
After testing 100's of formulations we struck mascara gold, this mascara is all natural, formulated for sensitive eyes, volume-boosting & best of all its made with absolutely no nasties!
Sometimes it's what we don’t put in that really matters:
This Mascara was a long time in the making. But trust us it was worth the wait!! Its creamy formula lengthens, separates, thickens & conditions without clumping & weighing down lashes.
It's nourishing & deeply conditioning with aloe vera, green tea, jojoba & castor oil. The organic carnauba wax gives spectacular body & length to lashes while the natural mineral pigments provide an intense, long lasting inky black colour.
The full brush has been specifically chosen to create volume with each stroke, giving your lashes a volume boost.
Like all our products, our mascara is a super gentle formula that is suitable for sensitive eyes.
Our mascara is formulated to be smudge-resistant but as it doesn't contain any nasty polymers or plastic derivatives, it can smudge when exercising, in humid climates & if you have excess oil around your eyes. The best way to combat any smudging is with a light dusting of our Mineral Veil.
The formula is cream-based to ensure it dries quickly, so you can get on with your day, this is not a runny-wet formula. Gently swirling the wand in the tube will ensure the wand picks up enough of the mascara to coat your eyelashes.
Like all natural products, there is a little bit of a trick to getting the best out of our mascara.
The best way to apply is in thin coats, leaving several minutes between coats to allow the mascara to dry & become smudge free.
If you are experiencing some smudging we recommend a light dusting of the eye area with our Mineral Magic Veil or Mineral Silk Foundation Powder to soak up any excess oil prior to application.
At MG Naturals, we only use 100% natural ingredients for all our products, we use wild grown, sustainable, certified organic & cold pressed ingredients wherever we can. We know that healthy ingredients are the key to healthy, beautiful skin
*Aloe Vera, *Glycerine, *Jojoba Oil, *Castor Oil, *Gum Arabica, Black Oxide, Bentonite Clay, *Carnauba Wax, *E-Wax, Stearic Acid, Leucidal Extract, *Green Tea Extract
*Aloe maculator leaf juice, *Glycerin, * Simmondsia Chinnensis (Jojoba), *Ricinus communis (castor)seed oil, *Acacia Senegal gum extract, CI 77499, Bentonite, *Copernicia cerifera cera (carnauba wax), *Cetearyl olivate/sorbitan olivate (olive wax), Stearic acid, Leuconstoc/radish root ferment filtrate, *Camellia sinensis & glycerin (green tea)
denotes certified organic ingredient
* All orders are processed and shipped within 2-3 business days
At checkout, shipping charges may appear in two different places:
Shipping method — detailed breakdown of the charge
Order summary — combined total shown under Shipping
Please note: even where the postage itself is marked as Free, the amount shown under Shipping may still include applicable duties, tariffs, and taxes for your destination.
All EU orders must be below 150EURO, all UK orders must be below 135GBP. Please split larger orders into two orders to be below the threshold.
Applies smoothly with no lumps and clumps. Natural looking mascara.
I have heard many optometrists say to avoid water proof mascara full stop. So I'm so glad to find one that is both easy to use, but also smudge proof even without the water proof.
I’m really happy with this mascara! It gives my lashes a fuller look without feeling heavy or clumpy. I love that it gives a more natural-looking finish while still making my eyes stand out.
I am sorry but this is a NO from me. I found it too dry and clumpy, I loved the idea of it but not the results.
Mascara good. It does not smudge. It is just enough to lift my lashes and it is good that it is not waterproof and easy to wipe off.
Cynthia HW
It doesn’t make my eyes water as normal mascara does.
