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The Titanium Dioxide Library is a free, evidence-based resource explaining why MG Naturals refuses to formulate with titanium dioxide (TiO₂) — an ingredient found in almost every mainstream foundation, powder, BB cream, concealer and sunscreen on the market. We built this library because the science raises questions the beauty industry doesn't answer, and our customers deserve those answers in plain English.
Titanium dioxide is in almost every foundation, powder, BB cream, concealer and sunscreen on the shelf. It is also the ingredient the beauty industry talks about least.
Most brands use it because it makes coverage faster, brightness easier, and formulation cheaper. We don't use it.
Not because it's trendy to question, and not because we wanted a marketing angle — but because once we looked at what it actually does, we couldn't put it on our own faces, and we couldn't put it on our daughters'.
This library is what we found. We are not asking you to take our word for it.
In May 2021, the European Food Safety Authority (EFSA) concluded titanium dioxide could no longer be considered safe as a food additive — citing concerns about genotoxicity that could not be ruled out. The EU banned it in food across all member states from August 2022. It remains permitted in your foundation.
Read EFSA's 2021 opinion.
People who have stopped trusting "industry standard" as a reassurance. People with sensitive, reactive, or compromised skin. People buying for children. People who have read an ingredient list and thought there is more going on here than the brand is telling me.
If that's you, this library was written for you.
We do not formulate for the fastest route to coverage. We formulate for skin. Going titanium dioxide-free is the single biggest line we have drawn — and the one that has cost us the most in formulation time, money, and difficulty.
We chose it anyway.
"Once I understood what titanium dioxide was doing in formulas, I couldn't unsee it. I went back to the drawing board, threw out months of work, and started again. It was harder. It was slower. It was more expensive. I'd do it again tomorrow."
— Kailah Shannon, Founder & Cosmetic Formulator (since 2014)
We didn't write this library to win an argument. We wrote it because once we understood whatTiO₂ was doing, we couldn't put it back in our formulas — and we wanted to be transparent about why.
These are the products we built instead. Every one is 100% titanium dioxide-free. None ofthem use bismuth oxychloride, talc, or synthetic dyes either. (We were thorough.)
