About MG Naturals
The first makeup brand
to make everything without titanium dioxide.
Twelve years in. Still the only one with a full range. Made by hand on the Gold Coast.
How it started
How this started.
My name is Kailah. I'm the owner and the formulator of MG Naturals.
I'm a somewhat unusual choice for a beauty brand owner. I geek out over the science of formulating — but my own makeup skills leave a lot to be desired.
I didn't set out to be a formulator. I just wanted to make a kid-safe sunscreen.
Then one day I sat in on a lecture, and a professor spoke about the latest research on titanium dioxide.
I went home and started reading labels. It was in everything I put on my face. Every day.
Read the Titanium Dioxide Library →
So I went looking for makeup that didn't contain it. There wasn't any — not in a complete range. The closest I came was a recipe for a cocoa, cornstarch and turmeric concoction, which seemed more appropriate for cookie dough than my face.
So I set about making my own.
It made me feel queasy. It still does, some days. I was scared of how much was involved — the research, the testing, the failed batches.
But I wouldn't put titanium dioxide on my three girls. And I couldn't ask you to put it on your skin if I wouldn't put it on theirs.
Read the TiO₂-Free Directory →
That's how MG Naturals started. Twelve years ago. Made by hand. Still made by hand.
What it means
What that means for you.
Not the brand virtues. The actual outcomes most customers tell us about.
Your skin stops reacting.
The most common thing customers tell us isn't how the makeup looks. It's that their skin stopped flaring. Stopped breaking out. Stopped giving them a reason to read labels at the cosmetics counter on a Saturday afternoon.
You stop reading labels.
We've built a reviewed directory of titanium-dioxide-free products in other categories — food, toothpaste, supplements. So you only have to learn this once.
Open the directory →The packaging doesn't pile up.
Most of the range comes in refillable jars and pouches. You buy the container once. The refill is the product, on its own — half the packaging, half the price.
The harder questions
The questions I'd want to ask.
Before I bought something from a brand I'd never heard of.
Why no titanium dioxide?
Titanium dioxide is in almost every conventional makeup — it's a white pigment and an opacifier. In 2021, the European Food Safety Authority concluded it could no longer be considered safe as a food additive, and the EU removed it from the approved food additive list in 2022. That's about eating it, not wearing it — but it was enough to make me want to understand the ingredient properly. I've put everything I've found in one place, sources and all. Read the Library →
Is it really vegan and cruelty-free?
Yes, all of it. Every MG Naturals product is 100% vegan and 100% cruelty-free, our Mascara included. There are no animal-derived ingredients in any formula, and nothing is tested on animals, by us or by our ingredient suppliers.
Does it work on darker skin?
Complexion Cream now goes to N4, a deep neutral shade that's new for the 2026 relaunch. We know one deep shade isn't enough, and we're working on more for the deeper end in 2027. If your shade isn't covered yet, write to me directly and tell me what you're using elsewhere. I read every email.
Can I use it on my kids?
I made the first batch because I wasn't willing to use what was on the market on my own three girls. That's still the test every formula has to pass before it leaves the workshop. We also make a dedicated Kids Makeup Kit, formulated for exactly this.
Why isn't it cheaper?
Because it's made by hand, in small batches, on the Gold Coast — and because the pigments and bases we use instead of titanium dioxide cost more to source. We've kept it as close to mid-market as the maths allows, and the refill system brings the per-use price down over time.
Kailah xo
About me, briefly.
I'm Kailah. I'm the owner and the formulator. I make everything you buy from this brand, by hand, in a workshop on the Gold Coast.
When I'm not working on MG Naturals, you'll find me with my three girls — swimming, baking, eating all the good things. (I don't scooter though. Scrapped knees over 30 are not cool.)
