Concealer
Cover, without looking covered.
$39.95
Dark circles soften.
Redness quietens.
The little things that caught your eye simply stop asking for attention.
The formula underneath is deliberately light, because we think concealer should become part of your skin, not sit on top of it.
Three shades, matched to the complexion range. 10ml tube. Titanium dioxide free, always.
Shade —
10ml tube · also lovely as an eye primer. Match to your complexion shade below.
Concealer is the one people can always spot.
Not because of the colour.
Because of the texture.
A patch that sits brighter than the rest of the face.
A line that appears by lunchtime and wasn't there at eight.
Most concealers are thick because thickness is the easy way to cover.
We'd rather it disappeared into your skin.
Aloe first.
Colour second.
The skin under your eyes is the thinnest on your face.
We never understood why so many concealers begin with silicone.
Ours begins with aloe instead.
It goes on cool and watery-light rather than thick, so it settles into skin instead of sitting above it. Jojoba and olive wax keep it supple, which is what stops it gathering in fine lines through the day.
Cucumber and green tea sit underneath it all — the gentlest botanicals there are, for skin that reacts to almost everything.
And the colour comes from mineral pigment. No titanium dioxide, no synthetic dyes, nothing to make it look like a layer.
Always.
Every batch
Match your complexion shade.
Three shades, mapped to the complexion range
so you don't have to guess twice.
Brightening under the eyes? Many women prefer one shade lighter there, and their true match on blemishes.
How to wear it
Less. Pat. Set.
Almost every concealer problem is an amount problem.
Two small dots under each eye, or one on the spot you want softened. You can always add — you can rarely take away.
Tap it in with a fingertip or the flat of a brush. Rubbing moves it off the very place you put it.
A whisper of Complexion Veil over the top keeps it from travelling into fine lines through the day.
Nobody needs to know
you didn't sleep.
Some mornings you've had eight hours.
Some mornings you've had four,
and a child in your bed for three of them.
Concealer isn't about hiding your face.
It's about the day not being able to tell on you.
Thirty seconds, and you look like yourself again.
Why you won't stop
reaching for it.
The first ingredient in the formula, and the reason it feels like skincare rather than makeup — light, watery and cooling, so it never sits heavily under the eyes.
Cooling and calming — a classic for the delicate skin around the eyes, and part of why this feels so gentle.
Rich in antioxidants, and one of the gentlest botanicals there is for skin that reacts easily.
Products you'll love enough to use every day.
Ingredients you'll trust enough to use every day.
The line we hold
We don't make exceptions.
Concealer is where titanium dioxide is hardest to avoid — it's the cheapest way to make something opaque enough to cover. Every product MG Naturals has ever sold is free of it, and this one is no exception.
It's also free from synthetic dyes, silicones, dimethicone, bismuth oxychloride and synthetic preservatives — and it sits on the thinnest skin on your face, which is exactly why that matters.
We've documented every decision we've ever made.
The science. The formulation. The reasoning.
You're welcome to read it all.
Recognition, not performance
Where the Concealer lives.
Not on a shelf. In a bag, in a bathroom, in the ten seconds you actually have.
You've been up since four. This part takes ten seconds, and one hand.
6:40 AM · ONE HAND FREE
The day doesn't end at six.
Neither does this.
Keys, sunglasses, a book you've had for years.
It lives in there.
Your questions, answered
Is the Concealer really 100% titanium dioxide free?
Yes. All three shades.
Every batch.
“This concealer has saved my skin! I have active rosacea and generally dry/irritable skin and switching to this concealer from my drugstore brand has changed my life. It has good coverage and matches my very very pale complexion. It also washes off nicely without having to scrub the life out of my skin like I had to with previous brands.”
Chelsea Charles· verified customer
Read more reviewsWhat's in it.
What isn't.
Full ingredients (INCI)
Aloe Barbadensis Leaf Juice*, Simmondsia Chinensis (Jojoba) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil, Cucumis Sativus (Cucumber) Extract & Glycerin*, Zinc Oxide (non-nano), Cetearyl Olivate (and) Sorbitan Olivate*, Camellia Sinensis (Green Tea) Leaf Extract & Glycerin*, Leuconostoc/Radish Root Ferment Filtrate*, Daucus Carota Sativa (Carrot) Seed Oil*, [+/- Iron Oxides (CI 77491, CI 77492, CI 77499)].
*Certified organic ingredient.
Free from
No titanium dioxide · No synthetic dyes · No silicones · No dimethicone · No bismuth oxychloride · No synthetic preservatives · No fragrance.
Every Ingredient.
Every Purpose.
At MG Naturals, every ingredient is chosen with intention. Nothing is included simply because it's conventional or inexpensive. Every botanical, oil and mineral has a purpose — to cover beautifully, wear comfortably, and stay gentle on the most delicate skin on your face.
Aloe Vera Leaf Juice
The first ingredient in the formula, and the reason it feels like skincare rather than makeup — light, watery and cooling, so it never sits heavily under the eyes.
Jojoba Oil
Antioxidant-rich and closest of all the plant oils to skin's own, it conditions and keeps the texture supple so the concealer doesn't settle into fine lines.
Sunflower Seed Oil
A lightweight, antioxidant-rich oil that helps it glide on smoothly and stay comfortable through the day.
Cucumber Extract
Cooling and calming — a classic for the delicate skin around the eyes, and part of why this feels so gentle.
Zinc Oxide (Non-Nano)
Our soothing mineral base. It gives the formula its opacity and keeps it gentle. Non-nano, and never titanium dioxide.
Olive Wax (Cetearyl Olivate / Sorbitan Olivate)
An olive-derived emulsifier that holds the oils and water together in a silky cream, with none of the heaviness of a silicone base.
Green Tea Extract
Rich in antioxidants, and one of the gentlest botanicals there is for skin that reacts easily.
Radish Root Ferment Filtrate
Our preservative — a naturally fermented one, so the formula stays fresh without synthetic preservatives.
Carrot Seed Oil
A precious, antioxidant-rich organic oil with its own natural golden warmth.
Iron Oxides (CI 77491, CI 77492, CI 77499)
A mineral pigment builds all three shades — real coverage, with no synthetic dyes and never titanium dioxide.
