Eye Shadow
Every shade tells a different story.
Silk-milled mineral colour. Made for sensitive eyes.
$19.95
Some mornings call for barely-there light. Others for warm bronze. Soft taupes. Deep smokes. Or colour that catches the light every time you blink.
Twenty-four mineral shades designed to become part of your everyday — not to overpower your eyes, but to quietly bring them to life.
No titanium dioxide. No synthetic dyes. Just beautifully wearable colour you'll reach for again and again.
Colour —
2g lockable sifter pot · use wet or dry. Browse all shades by family below.
The eyes people look twice at.
Not because your makeup is obvious.
Because your eyes seem brighter.
Warmer.
More expressive.
Sometimes all it takes is the right wash of colour.
Eyeshadow isn't about changing your eyes.
It's about changing the feeling they leave behind.
From barely there to beautifully bold.
Some days it's nothing more than a soft wash across the lids.
Other days it's layered into something richer. Smokier. More defined.
Every shade blends effortlessly, builds beautifully, and wears comfortably from morning until night.
Always.
Every batch
Find your shade.
There isn't a right shade. Only the one that feels like today.
Twenty-four shades, in four families.
24 shades, in 4 families
Sheens
Soft, luminous colour with a natural sheen.
Metallics
Reflective metallics with real depth.
Smokes
Deep, smoky shades for definition and drama.
Mattes
No shimmer, all pigment — bases, definition and depth.
How to wear it
Two beautiful ways to wear it.
Dry
Soft & sheer
Tap a little into the lid, load a dry brush, and sweep on a soft, buildable wash of colour.
Wet
Intense & metallic
Dampen your brush first for high-payoff, foiled colour that really catches the light.
The feeling
Soft.
Silky.
Never chalky.
Never dusty.
A wash of colour that blends into your skin as though it belongs there.
You'll stop noticing your eyeshadow.
And simply enjoy your eyes.
Why you won't stop
reaching for it.
Our soothing mineral base — it helps keep excess oil in check and the formula soft. Non-nano, and never titanium dioxide.
Ethically sourced from Malaysian mines and carnauba-coated to stay soft and gentle on the eyes — the source of every shade's lustrous shine.
Enhances colour vibrancy, improves blendability and extends wear while absorbing excess oil.
Products you'll love enough to use every day.
Ingredients you'll trust enough to use every day.
The line we hold
We don't make exceptions.
Every product MG Naturals has ever sold is titanium dioxide free — every shade, every batch since 2013. Every eyeshadow included.
They're also free from synthetic dyes, bismuth oxychloride, dimethicone, silicones and nano materials. Because this sits right on your lash line.
We've documented every decision we've ever made.
The science. The formulation. The reasoning.
You're welcome to read it all.
Your questions, answered
Are the eye shadows really titanium dioxide free?
Yes. Every shade.
Every batch since 2013.
“I bought this in Almond Milk and its a beautiful pale ivory shade with a subtle sheen. I use this as a base for other eyeshadows and to highlight the inner corner of my eyes. I have extremely sensitive eyes and suffer from psoriasis and this formulation does not irritate my skin at all. So happy to have finally found a brand I can rely on for skin loving ingredients. Thank you so much.”
Kirstin Hildebrand · verified customer
Read more reviewsWhat's in it.
What isn't.
Full ingredients (INCI)
Mica, Zinc Oxide (non-nano), Kaolin Clay, Silica, Jojoba Esters.
May contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499).
Free from
No titanium dioxide · No synthetic dyes · No bismuth oxychloride · No dimethicone · No silicones · No nano materials.
Every Ingredient.
Every Purpose.
At MG Naturals, every ingredient is chosen with intention. Nothing is included simply because it's conventional or inexpensive. Every mineral has a purpose — to create colour that blends like silk, wears beautifully, and stays comfortable on even the most sensitive eyes.
Mica
Ethically sourced from Malaysian mines and coated in carnauba wax so it stays soft and gentle on the eyes, while giving the shadow its beautiful, lustrous shine.
Zinc Oxide (Non-Nano)
Our soothing mineral base — it helps keep excess oil in check and the formula gentle. We use only non-nano Zinc Oxide, and never Titanium Dioxide.
Kaolin Clay
A soft natural clay that enhances colour vibrancy, improves blendability and extends wear while absorbing excess oil.
Silica
Lightweight mineral spheres that give the powder its soft-focus finish and silky slip, helping it glide and blend effortlessly.
Jojoba Esters
Naturally derived esters that give the formula its silky glide and velvety finish, helping colour melt naturally into the skin rather than sitting on top.
