Eyeliner
The line that quietly brings your eyes into focus.
$36.95
Eyes have a remarkable way of holding attention.
Sometimes all they need is a single line.
A little more definition. A little more depth. A little more confidence every time you catch your reflection.
Ours glides on effortlessly, blends beautifully, and wears comfortably from morning until night.
Colour —
Twist-top — no sharpener needed. See how to wear each shade below.
The eyes people remember.
Sometimes it's a soft brown line.
Sometimes it's inky black.
Sometimes it's nothing more than a touch of Pearl in the inner corner.
It isn't about wearing more makeup.
It's about quietly drawing attention to the part of your face people connect with first.
Your eyes.
The best eyeliner isn't the one people notice.
It's the one that makes them notice your eyes.
Always.
Every batch
Drama, or the softest definition.
Drawn thin, it's a precise line. Smudged out, it's a smoky eye. Traced along the inner corners in Pearl, it's an instant wake-up.
It glides on velvety and smooth — no dragging at the lash line, no tugging at skin that's thinner and more delicate than anywhere else on your face.
Carnauba wax holds the colour through the day. Shea and jojoba condition while you wear it. The colour is mineral pigment — no titanium dioxide, no synthetic dyes.
And when the day's done, it lifts off easily. No scrubbing at your eyes.
Three shades.
How to wear it
However you define your eyes.
A barely-there line. A softly smudged eye. A brighter inner corner.
The same pencil quietly becomes all three.
Precision line
Define
Draw Black or Brown close to the lash line — thin at the inner eye, building toward the outer corner.
Smokey eye
Smudge
Lay it on a little thicker, then soften with a fingertip or brush before it sets.
Brighten
Wake up
Trace Pearl along the inner corners and lower waterline to open and brighten tired eyes in seconds.
There isn't a right way.
Only your way.
The feeling
Smooth.
Velvety.
Never draggy.
Never dry.
Soft enough to smudge.
Confident enough to stay.
You'll stop thinking about the pencil.
And simply enjoy your eyes.
Why you won't stop
reaching for it.
The plant wax that holds colour in place — definition that lasts through the day without fading.
Naturally derived esters that bring a silky glide and soft slip — every stroke effortless, even around delicate eyes.
A soothing, nourishing butter that keeps the formula gentle and comfortable, even on sensitive eyes.
Products you'll love enough to use every day.
Ingredients you'll trust enough to use every day.
The pencil that quietly becomes your everyday.
Some women wear Black every morning.
Others never leave home without Brown.
Some discover they can't live without Pearl.
That's the beauty of finding the one that feels like you.
Thousands of women have helped shape every refinement. Every improvement. Every decision.
Until this became the eyeliner they simply reach for.
The line we hold
We don't make exceptions.
Every product MG Naturals has ever sold is titanium dioxide free — every shade, every batch, every reformulation. Right down to the pigment in this pencil.
It's also free from synthetic dyes, bismuth oxychloride, dimethicone, silicones, PFAS and nanoparticles — because it sits on the most delicate skin on your face.
We've documented every decision we've ever made.
The science. The formulation. The reasoning.
You're welcome to read it all.
Your questions, answered
Is the Eyeliner really titanium dioxide free?
Yes. Every shade.
Every batch.
“This eyeliner is the cleanest and best I found. I have blepharitis which leaves moist or oily lash line and it is unable to stick. I continue to try. It is an awesome liner.”
iambetlight · verified customer
Read more reviewsWhat's in it.
What isn't.
Full ingredients (INCI)
Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice Bran) Wax, Hydrogenated Castor Oil, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Magnesium Stearate, Silica, Tocopherol.
May contain (+/-): CI 77491, CI 77492, CI 77499 (Iron Oxides), Zinc Oxide (non-nano), Mica.
Free from
No titanium dioxide · No synthetic dyes · No bismuth oxychloride · No dimethicone · No silicones · No PFAS · No nanoparticles.
Every Ingredient.
Every Purpose.
At MG Naturals, every ingredient is chosen with intention. Nothing is included simply because it's conventional or inexpensive. Every botanical wax, skin-loving butter and mineral has a purpose — to create a pencil that glides effortlessly, defines beautifully, and feels as gentle on your eyes at the end of the day as it does when you first apply it.
Copernicia Cerifera (Carnauba) Wax
The plant wax that gives the pencil its elegant structure and lasting wear, helping every line stay beautifully defined while still feeling comfortable on delicate skin.
Euphorbia Cerifera (Candelilla) Wax
A botanical wax that creates the smooth, velvety glide of the pencil while allowing it to soften just enough for effortless application and blending.
Oryza Sativa (Rice Bran) Wax
Contributes a creamy, luxurious texture that helps the pencil move smoothly across the lash line without dragging or tugging.
Hydrogenated Castor Oil (Castor Wax)
Adds beautiful payoff and gentle adhesion, helping the colour stay where you place it while maintaining a comfortable, flexible feel.
Jojoba Esters
Naturally derived esters that create the silky glide and soft slip that make every application feel effortless, even around the delicate eye area.
Butyrospermum Parkii (Shea) Butter
A nourishing botanical butter that helps condition the skin around the eyes while contributing to the pencil's soft, creamy application.
Magnesium Stearate
A naturally occurring mineral that enhances adhesion and creates a beautifully smooth finish, helping the colour apply evenly and wear comfortably throughout the day.
Silica
Lightweight mineral microspheres that give the pencil its soft-focus finish and elegant glide, allowing it to feel velvety rather than waxy on the skin.
Tocopherol (Vitamin E)
A naturally occurring antioxidant that helps protect the botanical oils and waxes within the formula while contributing to its nourishing profile.
Iron Oxides (CI 77491, CI 77492, CI 77499)
Pure mineral pigments that create our beautifully wearable shades while delivering rich colour without synthetic dyes or titanium dioxide.
Zinc Oxide (Non-Nano)
Our soothing mineral base that contributes to the pencil's soft, comfortable feel while supporting the gentle philosophy behind every MG Naturals formula. We use only non-nano Zinc Oxide and never Titanium Dioxide.
Mica
A naturally occurring mineral that softly reflects light, adding dimension and luminosity where the shade calls for it — particularly in Pearl — without harsh sparkle.
