Lipstick
Colour worth wearing.
$39.95
A lipstick that wears like a balm and shows up like a lipstick. Mineral pigment, cocoa butter, and plant oils — rich colour with a soft satin finish. 100% mica-free.
Colour —
Not sure of your shade?
Order a sample, or read the shade guide below.
Our lipsticks wear differently by design.
Without titanium dioxide, the pigment sits softer on the lips — less like paint, more like a veil of colour that blends with your own tone.
The same shade can look slightly different from one person to the next, and even from morning to evening. That's part of what makes it feel alive.
Always.
Every batch
See for yourself.
Tap any shade to see the colour on real lips.
Recognition, not performance
Where the lipstick lives.
Parked car mirrors. Half-set dinner tables. The reapplication you do without looking.
Wild Rose
Red Velvet
Why you'll keep
reaching for it.
Creates the soft, cushiony feel that makes you forget you're wearing lipstick at all.
Brings the silky glide that makes application feel effortless, while keeping lips beautifully conditioned.
Creates the perfect balance between comfort and wear, so the colour moves naturally with your lips instead of feeling stiff.
The line we hold
We don't make exceptions.
Every product MG Naturals has ever sold is titanium dioxide free — every shade, every batch, every reformulation.
Our lipsticks are also free from mica, parabens, artificial dyes, bismuth oxychloride, dimethicone, and silicones.
We've documented every decision we've ever made.
The science. The formulation. The reasoning.
You're welcome to read it all.
Your questions, answered
Is this lipstick really titanium dioxide free?
Yes. Every shade.
Every batch since 2022.
“Have been on a 10 year search for toxin-free lipstick, especially free of titanium dioxide. Found it! The "Nude" and "Sunkissed Peach" work perfectly for me. So grateful! This is a wonderful product, thank you!”
Victoria Wyatt · verified customer
Read more reviewsFinding your shade
Two ways to find the one.
Try all eight shades at home before committing to a full size. Shop the sample kit →
Tap any shade above to see the lipstick worn on real women.
What's in it.
What isn't.
Full ingredients (INCI)
Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Mangifera Indica (Mango) Seed Butter, Oleyl Oleate, Jojoba Esters, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Zinc Oxide (non-nano). May contain (+/-): CI 77491, CI 77492, CI 77499.
Free from
No titanium dioxide · No mica · No parabens · No silicones · No PFAS · No nanoparticles · No bismuth oxychloride · No synthetic fragrance · No phthalates.
Every Ingredient.
Every Purpose.
At MG Naturals, every ingredient is chosen with intention. Nothing is included simply because it's conventional or inexpensive. Every botanical, wax, oil and mineral has a purpose — to create colour that feels beautiful to wear, performs effortlessly, and earns a place in your daily ritual.
Theobroma Cacao (Cocoa) Seed Butter
A rich botanical butter that gives the lipstick its soft, cushiony feel, helping lips stay comfortable long after application.
Euphorbia Cerifera (Candelilla) Wax
A plant-derived wax that gives the lipstick its elegant firmness while helping colour stay comfortably in place without feeling heavy.
Copernicia Cerifera (Carnauba) Wax
Adds strength and stability to the formula, creating a smooth, refined finish and helping the lipstick maintain its beautiful shape.
Oryza Sativa (Rice) Bran Wax
Contributes a creamy glide and velvety application while enhancing the lipstick's texture.
Mangifera Indica (Mango) Seed Butter
Rich in natural fatty acids, Mango Butter helps soften and condition the lips while leaving them feeling supple and comfortable.
Oleyl Oleate
A lightweight plant-derived emollient that improves glide, allowing the colour to melt effortlessly across the lips with a silky finish.
Jojoba Esters
Naturally derived esters that create the smooth, balm-like feel our lipsticks are known for while helping lips feel soft and conditioned.
Simmondsia Chinensis (Jojoba) Seed Oil
Closely resembling the skin's own natural oils, Jojoba helps nourish and comfort the lips while supporting lasting softness.
Squalane (Olive Derived)
A skin-identical lipid that helps replenish moisture without heaviness, leaving lips feeling smooth, supple and beautifully conditioned.
Ricinus Communis (Castor) Seed Oil
A classic lipstick oil that delivers rich pigment payoff, exceptional glide and the soft satin finish that defines the formula.
Iron Oxides (CI 77491, CI 77492, CI 77499)
Pure mineral pigments that create our rich, wearable shades while delivering beautiful colour without synthetic dyes or titanium dioxide.
