Mascara
Eyes that quietly hold attention.
$39.95
The eyes people remember.
There's a reason mascara is the one product women rarely leave behind. Not because of longer lashes. Because of what they frame. Your eyes.
The right mascara doesn't change your face. It simply brings gentle attention to the part of you people connect with first.
So we built one you'd actually want to wear every day. Cream-based. Plastic-free. Conditioning. Made for sensitive eyes. Beautifully black. And designed to wash away with nothing more than warm water.
One shade — Inky Black
New to a natural mascara? Read how to apply it below.
The first thing people notice.
Long before we notice lipstick or skin, we notice someone's eyes.
Mascara has always been less about darker lashes and more about what they frame.
A softer glance. A steadier gaze. A little more confidence when someone looks your way.
It's remarkable how something so small can make you feel just a little more alluring.
Always.
Every batch
Inky black, without the plastic.
Most mascara is mostly plastic — film-forming polymers that shrink-wrap your lashes, make it waterproof, and need an oily remover to melt them away.
Ours is built the other way. A cream-based formula — carnauba wax for body and length, castor oil and silk to condition, natural mineral pigment for a deep, inky black. No PFAS, no plastic, no silicones.
It's made for sensitive eyes, and it comes off with nothing but warm water.
It goes on a little differently. And once you know how, you won't want the plastic kind back.
Read this first
It brushes through.
It doesn't paint on.
Most mascaras are wet. They paint onto your lashes in one heavy, glossy coat — because they're full of plastic film-formers, the same thing that makes them waterproof and hard to remove.
Ours is thicker and creamier, on purpose. Without the plastic, it goes on differently: you brush it through your lashes in light strokes and build, rather than painting on one wet layer. It dries fast, so there's no waiting around and no runny-wet mess.
If it ever feels a touch dry in the tube, that's normal for a plastic-free formula — give the wand a gentle swirl inside the tube to load the brush (never pump — pumping dries it out faster). Then build coat by coat. A different technique, for a mascara that's actually kind to your lashes.
How to apply
Brush. Build. Done.
Twist the wand slowly inside the tube to load the brush. Pumping pushes in air and dries it out.
Start at the base of your lashes and comb up and out in light strokes.
Add a second and third coat while the first is still fresh. Thin coats build cleaner than one thick one.
Prone to smudging in heat or humidity? A light dusting of Complexion Veil locks it in.
The feeling
Soft.
Separated.
Never crunchy.
Never stiff.
Every lash feels like your own…
Only darker.
Longer.
More defined.
You'll forget you're wearing mascara.
Until someone notices your eyes.
Why you won't stop
reaching for it.
The classic lash-conditioning oil — it coats and conditions each lash, so they look soft and cared-for, never brittle.
A conditioning protein that leaves lashes feeling silky and smooth — part of the soft, never-crunchy finish.
The plant wax that gives each stroke its body and length, building volume without the plastic film other mascaras rely on.
Products you'll love enough to use every day.
Ingredients you'll trust enough to use every day.
The line we hold
We don't make exceptions.
Every product MG Naturals has ever sold is titanium dioxide free — every shade, every batch, every reformulation.
This mascara is also free from PFAS, plastic polymers, silicones, dimethicone, bismuth oxychloride and synthetic dyes. Which is exactly why it washes off with water — and why it's made for sensitive eyes.
We've documented every decision we've ever made.
The science. The formulation. The reasoning.
You're welcome to read it all.
Your questions, answered
Why is it thicker and drier than other mascaras?
Because there's no plastic.
That's the whole point.
“With very sensitive eyes I have always been careful when choosing mascara. I'm very happy with the other MG Naturals products I've purchased so thought I'd give their mascara a go. What a surprise. No irritation, wipes off easily and my eyes 'popped' with the mascara on. Very happy to recommend”
Marie Turner · verified customer
Read more reviewsWhat's in it.
What isn't.
Full ingredients (INCI)
Purified Water (Aqua), Ricinus Communis (Castor) Seed Oil, Glycerin, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Helianthus Annuus (Sunflower) Seed Wax, Stearic Acid, Cetearyl Olivate (and) Sorbitan Olivate, Oryza Sativa (Rice) Starch, Acacia Senegal Gum, Microcrystalline Cellulose, Pullulan, Hydrolyzed Oat Protein, Tocopherol (vitamin E), Leuconostoc/Radish Root Ferment Filtrate, CI 77499 (Black Iron Oxide).
Free from
No titanium dioxide · No PFAS · No plastic polymers · No silicones · No dimethicone · No bismuth oxychloride · No synthetic dyes.
Every Ingredient.
Every Purpose.
At MG Naturals, every ingredient is chosen with intention. Nothing is included simply because it's conventional or inexpensive. Every botanical wax, plant gum, conditioning ingredient and mineral has a purpose — to create beautifully defined lashes that feel soft, comfortable and effortlessly wearable from morning until night.
Aqua (Purified Water)
The fresh, lightweight foundation of the formula, giving the mascara its creamy texture and allowing every conditioning ingredient to perform beautifully.
Ricinus Communis (Castor) Seed Oil
Creates rich, inky colour while helping lashes feel soft, flexible and beautifully conditioned throughout the day.
Glycerin
A naturally derived humectant that helps maintain moisture, keeping lashes feeling comfortable instead of dry or brittle.
Copernicia Cerifera (Carnauba) Wax
Provides elegant structure and natural definition, helping lashes appear longer and more separated while remaining soft to the touch.
Euphorbia Cerifera (Candelilla) Wax
A plant-derived wax that gives the mascara body and flexibility, creating definition without stiffness or flaking.
Helianthus Annuus (Sunflower) Seed Wax
A botanical wax that contributes creamy application and a lightweight finish, helping lashes remain soft and naturally separated.
Stearic Acid
Helps create the creamy texture that allows the mascara to coat each lash evenly for smooth, clump-free application.
Cetyl Alcohol
A plant-derived fatty alcohol that contributes to the silky consistency of the formula, helping it glide effortlessly from root to tip.
Cetearyl Olivate (and) Sorbitan Olivate (Olivem 1000)
An olive-derived emulsifier that creates the smooth texture of the mascara while bringing the water and botanical oils together into a beautifully stable formula.
Oryza Sativa (Rice) Starch
Creates a naturally soft, lightweight feel while helping build gentle volume without heaviness.
Microcrystalline Cellulose
Adds natural body and fullness while keeping lashes feeling flexible rather than stiff or crunchy.
Acacia Senegal Gum
A botanical gum that helps the mascara gently wrap each lash, supporting definition and wear while remaining comfortable.
Pullulan
A naturally derived film-forming ingredient that creates flexible hold, helping lashes maintain beautiful separation without becoming rigid.
Hydrolyzed Oat Protein
A gentle botanical protein that helps condition delicate lashes while supporting softness and flexibility.
Tocopherol (Vitamin E)
A naturally occurring antioxidant that helps protect the botanical oils within the formula while contributing to its nourishing profile.
Leuconostoc/Radish Root Ferment Filtrate (Leucidal)
A naturally derived fermentation ingredient that helps preserve the freshness and stability of the formula while fitting beautifully within our ingredient philosophy.
Black Iron Oxide (CI 77499)
A mineral pigment that creates the rich, inky black finish that defines and frames the eyes without carbon black or synthetic dyes.
