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Non Toxic Makeup - You can trust Free of Titanium Dioxide

Why Safe Make Up Matter's?

Being a Mum of three girls, safe make up is deeply personal to me. 

I want to ensure that my girls experimentation with make up, never comes at the expense of their health.

That's why I created MG Naturals (which originally stood for Mama Going Natural). we have created a brand that goes beyond green washing &  clean beauty to the heart of the matter: truly SAFE Beauty.

About MG Naturals

certified Safe makeup MG Naturals

Why NO Titanium Dioxide?


The story starts with Bluescope steel who make our Australian colour bond iron roofs. 

Sometime ago, before they changed their warranty to exclude sunscreen damage, Bluescope Steel were getting countless warranty claims for peeling paint. All curiously shaped in fingerprint's along the edge of their metal sheets. This was a little perplexing & financially worrying for the bosses at Bluescope steel so they employed scientists to test the damaged roof sheets.

The scientists found that sunscreen residue on the installers fingertips were being transferred to the colour bond sheets & with titanium dioxide’s photo-sensitivity, it was literally peeling the paint off the roofs.

Bluescope Steel amended their warranty to specifically mention sunscreen & titanium dioxide so they no longer have to pay out for the damage caused by a little bit of transferred sunscreen residue.

Now if your an Aussie, I’m sure you have seen the Bluescope Steel add’s about how their panels can withstand the harshest of conditions – but a little bit of titanium dioxide & it’s all over!!!

Bluescope steel Titanium Dioxide Damage


Now imagine the delicate skin on your face, on your children’s arms & legs. Each day un-knowingly, thinking we are doing the right thing, we slather them up with titanium dioxide in the form of sunscreen & send them out into the sun.

All the while never knowing that Titanium dioxide creates free radicals that are strong enough to damage steel roof panels!! 

It doesn’t take much to imagine what it must be doing to our poor skin each day as we layer on our sunscreen, foundation, concealers, eyeshadows & lipsticks all which contain large amounts of titanium dioxide. 

For this reason alone, ditch the Titanium Dioxide & give your skin a break from the relentless damage.

The Scientific Facts about Titanium Dioxide

Researchers from France and Luxembourg gave E171 (the food-friendly name for Titanium Dioxide), to lab rats in their drinking water for 100 days.

Of those rats, 40 per cent of the exposed rodents developed “preneoplastic lesions” or precancerous growths. The Titanium Dioxide also inhibited the immune systems of the rats and “accelerated” the growth of the lesions. France’s INRA agricultural research institute, which took part in the study, said in a statement.“These results demonstrate a role in initiating and promoting the early stages of colorectal cancer formation,”

The results of the study were published in the Nature journal Scientific Reports.

 The most alarming part of this study is that it was only conducted for 100 days, I have been wearing makeup daily for at least the last fifteen years & would have eaten kilo's of lipstick in my life time - what effect has this had on my immune system & health?? 

 The study was said to be prompted by “growing concerns that daily oral… Intake is associated with an increased risk of chronic intestinal inflammation and carcinogenesis”, or cancer formation”. 

This study & others have lead France to ban Titanium Dioxide as a Food Additive.

France's ban on the food additive Titanium Dioxide (E171) took effect on January 1st 2020, meaning products containing the whitening and opacity agent can no longer be sold in France. (1)


 Following this the European Union have declared Titanium Dioxide to be a Level 2 Carcinogen in all concentrations above 1%

The classification of Titanium Dioxide by the European Commission ensures products containing Titanium Dioxide will have to be clearly labelled as potentially carcinogenic(like cigarettes here in Australia).

The International Agency for Research on Cancer (IARC) has identified Titanium Dioxide as a Group 2B Carcinogen - an agent that is “possibly carcinogenic” to humans but lacks sufficient human research.(2)

However, under Cosmetic Regulation (EC) No 1223/2009, a substance classified as a CMR substance of category 2, under Regulation (EC) No 1272/2008, is prohibited for use in cosmetic products, unless an exemption applies. That means sunscreen products and other cosmetic products which contain titanium dioxide and pose a risk of inhalation by the consumer may not be allowed on the EU market. (3)

But this is just the tip of the ice berg many articles & studies are coming out challenging the safety of Titanium Dioxide in our food supply & personal care products.

Friends of the Earth revealed new testing results from the Australian Government’s National Measurement Institute, which found that many popular sunscreen and cosmetic products are using a potentially hazardous form of Titanium Dioxide -- anatase titanium dioxide. Six of the eight products tested, including well-known brands such as Nivea, L'Oreal, and CoverGirl, were found to contain this ingredient. (4)

The Sydney Morning Herald reported on the finding of nano particles in our food supply here in Australia, despite no testing every carried out on the safety of these products by our food safety body. The full article can be found here.

Professor Thomas Faunce has spoken out about the rise in auto-immune diseases & childhood autism in relation to the rise of nano-particles in our children's food supply. The full video can be found here. 

But despite all these cries of alarm, five years on from the original study. No further testing into the safety of Titanium Dioxide in our food supply has been carried out here in Australia.


Free Radical Damage from Titanium Dioxide

The Science of Free Radical Damage

"On absorption of UV light, photo-generated titanium dioxide particles create singlet oxygen, superoxide anions (O2-) and hydroxyl radicals (OH-) that are potent free radicals (1,2). Irradiated particles of titanium dioxide can induce oxidative damage to DNA (2) which can lead to the development of mutant cells and skin cancers (3,4,5,6) and lipid peroxidation of essential functions on the cell membrane (7)." 

Dr Peter  Dingle (BEd, BSc, PhD) 

(1) Konaka et al. 1999. (2) Serpone et al. 2006. (3) Brezova et al. 2004. (4) Dunford et al. 1997. (5) Warner et al. 1997. (6) Salinaro et al. 1997. (7) Maness et al. 1999.


So what does this mean for your skin?

Age spots, wrinkles, sagging skin, inflammation, skin sensitivities, premature ageing & cancer are all known effects of Free Radical damage.


What does all this have to do with you?

Titanium dioxide is found in pretty much all makeup & sunscreen. 

And studies have long shown that products applied to the skin end up in the bloodstream within half an hour. With penetration rates depending on where they are applied. Absorption rates for your face & scalp are 5-10 times higher  than on other parts of our body (Hotchkiss 1994).

In 2005, the Environmental Working Group published a combination of two studies that found toxic chemicals in the umbilical cord blood of newborn babies born in the U.S. They screened for more than 400 chemicals, and an astounding 287 toxins were detected within the umbilical cord blood of these newborns. Of these 287 chemicals, 217 were neurotoxins, and 208 are known to damage growth development or cause birth defects. (5)

Ultimately, it comes down to whether you want to take the risk of having Titanium Dioxide in your blood stream?

 We have long been passionate about avoiding exposure to Titanium Dioxide & are proud that our products offer a safe alternative to Women everywhere.

We strongly urge you to ditch your toxic, unsafe makeup & find a safer alternative.


Because beauty should never come at the price of your health.



(1) -

(2) IARC Working Group on the Evaluation of Carcinogenic Risks to Humans. (2010). Carbon black, titanium dioxide, and talc. IARC monographs on the evaluation of carcinogenic risks to humans/World Health Organization, International Agency for Research on Cancer93, 1


(4) Friends of the earth


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