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March 23, 2021 2 min read

Does your little girl love playing with your makeup? Good thing non-toxic makeup is a real thing now!! But how safe are the kids' makeup kits out there?? 🤔

I remember reading an article about a 3-year-old girl from Illinois who got hospitalized with severe blisters after playing with a children’s toy makeup kit which was supposedly ‘non-toxic’. However, she found later that there were six different chemicals that are commonly known to cause an allergic reaction in this makeup kit and her daughter was allergic to them. 

3-Year-Old Hospitalized with Severe Blisters After Playing with Toy Makeup Kit Begins Recovery
Credit: Courtesy of Cravens Family

While researching non-toxic kids makeup kits I found so many that claim to be non-toxic but are still full of harmful chemicals and ALL of them have titanium dioxide in them. Yikes!! 😏 These toxic chemicals can lead to serious long-term health problems such as endocrine disruption, reproductive toxicity or cancer. 

Our kids' skin is also more vulnerable when they are exposed to toxic chemicals. A child’s skin is thinner and has a decreased barrier function as compared to adults. The skin’s barrier function refers to its ability to keep moisture in and damaging elements out “and children’s skin is less able to defend itself against irritants”.

And if you think a little lip gloss or blusher is harmless, think again. Makeup can lead to dermatitis of the skin and lips, causing redness, itch and flaking. Children also absorb more through the skin as they have a higher surface to volume ratio. As such, they can react even when small amounts of an irritant is applied.


Toxic Ingredients You Need To Watch Out For

Apart from the Dirty Dozen you need to avoid in your children’s makeup, here are other toxic ingredients you need to watch out for. 

study was done by the Campaign for Safe Cosmetics coalition, a project of Breast Cancer Prevention Partners. Toxic chemicals such as ethylbenzene (possible carcinogen), styrene (possible carcinogen), toluene (reproductive toxicant), vinyl acetate (possible carcinogen) and other volatile organic compounds (VOCs) were found in kids makeup products and nail polish.  Kids makeup purchased for testing were from Target, Toys R Us and Dollar General and brand names included Disney, Hershey’s and Minions. Here are some of the toxic chemicals that were found in the kids makeup products. 

  • Talc
  • Lead
  • Parabens
  • Fragrance
  • Toluene
  • Styrene
  • Ethoxylated Ingredients
  • Ethylbenzene
  • Mineral Oil
  • FD&C Colors
  • Bismuth Oxychloride

For this reason & because my little girls love makeup we decided to take matter into our own hands & formulate our own Non-Toxic Kids Makeup that you can rest assured knowing its 100% certified safe for my children’s skin & yours.

Your kids can have ALL the fun & you don't have to worry that you're compromising their skin or health. This makeup is made under the same stringent safety standards as all of our MG Natural products, 100% Titanium Dioxide Free, No Petrochemicals, Dyes, and Harsh Colourants, only organic, vegan skin-loving goodness.



Now your little loves can have their own non-toxic makeup kit to copy & play along with Mama! ;) 

Kailah Shannon
Kailah Shannon



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