Safety
What we leave out
is the whole point.
You already read labels. You already know which names to put back on the shelf. This page is the short version of everything you no longer have to check for — once the makeup says MG Naturals.
The point isn't a longer list of ingredients. It's that you can stop checking.
Put it on, get on with your day, and leave the label-reading behind. Not because we can promise how any one person's skin will respond — nobody can — but because the ingredients you'd have been scanning for aren't in it. That's the part most people tell us they didn't realise they were missing.
Independently verified.
Not our word for it — theirs. Every product is held to these standards.
CertClean
Independently certified free from a published list of ingredients of concern.
Australian Certified Toxic Free
Certified to the Toxic Free standard administered by Safe Cosmetics Australia.
Allergy Certified
Screened against common allergens under Safe Cosmetics Australia's guidelines.
MADE SAFE
Assessed against the MADE SAFE ingredient screening standard.
Vegan Friendly Certified
Certified free of animal- and insect-derived ingredients and by-products.
Cruelty-Free
Certified never tested on animals. (Only on willing humans.)
Why we leave out titanium dioxide.
Titanium dioxide is the white pigment that gives most foundations, BB creams and powders their coverage — including plenty labelled natural or organic. It's permitted in cosmetics, and many regulators consider it safe to wear on skin.
But it isn't a closed question. The World Health Organization's cancer agency lists it as possibly carcinogenic to humans (Group 2B) when inhaled as a fine powder, and in 2022 the EU removed it from its list of approved food additives because a concern for genotoxicity couldn't be ruled out. Other regulators — including here in Australia — still consider it safe.
For us, formulating without it was never about waiting for the verdict to land one way or the other. It was about not asking you to wait either. We've built coverage without titanium dioxide for more than a decade.
Every study and citation lives in our Titanium Dioxide Library.
Free from. Always.
The list we hold ourselves to — every formula, every shade, every batch.
Makeup you can stop thinking about.
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