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Personal shade consult

We'll help you find the one that feels like you.

Every consultation is answered by a real person from our studio.

Tell us a little about your skin, send a photo if you're comfortable, and we'll recommend the shade we'd choose if you were standing in front of us.

No algorithms.

No guesswork.

No obligation.

Our thinking

Why we don't automate shade matching.

Every face is different.

Lighting changes.

Screens change.

Undertones behave differently once they're actually on skin.

We've spent years matching women in person, so we still believe the best recommendation comes from someone who takes the time to look properly.

What happens next

1
You tell us about your skin

A few questions and, if you're happy to, a photo in natural light.

2
We match it ourselves

We compare your photo with our swatches, previous matches and any foundation you've loved before.

3
You hear back from us

Usually within 24 hours, with the shade we'd choose, why we chose it, and anything else we'd tell you if you were sitting across the table from us.

We aren't trying to sell you a shade.

We're trying to help you avoid buying the wrong one.

If we don't think we're the right match for your skin, we'll tell you that too.

Your name
Your email
Where we'll send your recommendation.
How does your skin behave?
Choose as many as you like. It helps us pick the formula, not just the shade.
How would you describe your skin tone?
In your own words. Fair, olive, golden, deep — and whether you tan or burn.
What foundation already suits you?
This is usually the fastest way for us to find your shade. Tell us the brand and shade name and we'll translate it into the closest match we make.
How do you want your skin to look?
A photo, if you're comfortableOptional
Natural light is far more helpful than a perfect photo. A window, no makeup, no filters. That's all we need.
Anything else you'd like matched?Optional
We're happy to suggest colour while we're at it.

From time to time we'll ask another person in the studio to have a look as well. Sometimes a second pair of eyes makes all the difference.

From our studio

One of the hardest things about buying makeup online is wondering whether you've picked the right shade.

That's why we still answer every consultation ourselves.

It's slower than software.

But it's the way we'd want someone to help us.

— Kailah

Still nervous?

Every full-size Complexion Cream includes a complimentary sample in the same shade.

Wear the sample first.

If we've missed the mark, your unopened jar can be exchanged.

So there's no pressure to get it perfect on day one.