MG Naturals Non toxic Beauty Blog

By Kailah, Founder of MG Naturals · Cosmetic formulator since 2014 · Last updated: September 2026 Choosing foundation can feel unusually complicated when your skin is sensitive, reactive or prone to breakouts. You are not only looking for the right shade and finish. You also need a formula that fits comfortably into your existing routine and does not introduce unnecessary variables. The short answer: choose foundation by reading the complete ingredient list, considering any sensitivities you already know about, selecting a texture and coverage level that suits your skin, and testing the formula gradually before wearing it across your entire face. For acne-prone skin, look for products described as non-comedogenic or unlikely to clog pores, while remembering that no label can guarantee how your individual skin will respond. Foundation is a cosmetic, not an acne treatment or a solution for an underlying skin condition. If you experience persistent burning, swelling, itching, hives or worsening breakouts, stop using the product and seek advice from a qualified healthcare professional. What Is the Difference Between Sensitive, Reactive and Acne-Prone Skin? Sensitive, reactive and acne-prone skin can overlap, but they do not describe exactly the same concern. Understanding what your skin tends to do can help you evaluate foundation more carefully. Sensitive skin “Sensitive skin” is a broad description rather than a single diagnosis. People commonly use it when products cause stinging, discomfort, dryness, itching or visible redness. The reaction may be related to irritation, an allergy, an existing skin condition or a combination of factors.[1] Reactive skin “Reactive skin” is an informal term often used when skin visibly changes or feels uncomfortable in response to factors such as heat, weather, friction, skincare or makeup. Because the cause is not always obvious, changing several products at once can make the trigger harder to identify. Acne-prone skin Acne develops when hair follicles become blocked by oil and dead skin cells, with inflammation and other biological factors also contributing.[2] Acne-prone skin may be oily, dry, sensitive or a combination of these. It should not automatically be treated as skin that needs harsh, drying products. These categories are not mutually exclusive. Someone using an acne treatment, for example, may also experience dryness or irritation that changes how foundation sits on the skin. How Should You Read a Foundation Ingredient List? Read the complete ingredient list rather than relying only on phrases such as “clean”, “natural”, “hypoallergenic” or “for sensitive skin”. These descriptions do not tell you whether a particular ingredient is suitable for your personal sensitivities. Start by asking three practical questions: Does the formula contain an ingredient that has caused a confirmed or suspected reaction for me before? Is the complete ingredient list available so I can compare it with products I already tolerate? Can the manufacturer answer questions about ingredients that are not clear from the label? The United States Food and Drug Administration notes that cosmetic allergies can occur at any age and identifies fragrances, preservatives, dyes and metals among the major categories of cosmetic allergens.[3] This does not mean every ingredient in these categories is unsuitable for everyone. It means personal reaction history and transparent labelling matter. For a more detailed explanation, read the MG Naturals guide to reading a foundation ingredient list. Can Fragrance in Foundation Irritate Sensitive Skin? Yes. Some fragrance ingredients can trigger irritation or allergic contact dermatitis in susceptible people.[4] If you know that fragrance is a trigger for you, a fragrance-free foundation may be a practical starting point. Check the ingredient list for terms such as “fragrance” or “parfum”, but do not assume that “unscented” always means fragrance-free. According to the FDA, an unscented product may still contain fragrance ingredients used to mask the smell of other ingredients.[4] Plant-derived ingredients and essential oils should also be evaluated individually. “Natural” does not automatically mean non-irritating, just as “synthetic” does not automatically mean harmful. What matters is the ingredient, its concentration, the finished formula and your own skin history. Are Preservatives Always a Problem for Sensitive Skin? No. Preservatives are not automatically a problem. They are used in suitable cosmetic formulas to help prevent microorganisms from growing in the product.[5] However, certain preservatives can cause allergic contact dermatitis in susceptible people.[3] If you have been medically diagnosed with a preservative allergy, compare the ingredient list with the specific ingredient name provided by your dermatologist or allergy specialist. Avoid excluding broad ingredient categories without knowing the actual trigger. If reactions continue and you cannot identify the cause, a qualified healthcare professional may recommend formal patch testing to help distinguish an allergy from other forms of irritation. What Does “Non-Comedogenic” Mean for Acne-Prone Skin? “Non-comedogenic” generally means a product is intended to be less likely to clog pores. It can be a useful screening term for acne-prone skin, but it is not a guarantee that a foundation will suit every person or prevent breakouts. The American Academy of Dermatology recommends looking for products labelled “non-comedogenic” or “won’t clog pores” when caring for acne-prone skin. It also recommends gentle cleansing and avoiding abrasive scrubbing, which can irritate the skin.[6] When evaluating a new foundation, consider your complete routine rather than blaming one ingredient immediately. Breakouts or discomfort can also coincide with: introducing several new products at once; not removing makeup thoroughly at the end of the day; using unclean application tools; frequent touching or rubbing of the face; heavy application over already irritated skin; changes in skincare or acne treatment; or hormonal, environmental or other personal factors. Foundation does not treat acne. Persistent, painful or scarring acne should be assessed by a qualified healthcare professional. Is Liquid or Mineral Foundation Better for Sensitive Skin? Neither liquid nor mineral foundation is universally better for sensitive skin. The better choice is the formula, texture and application method that feel most comfortable on your skin and provide the coverage you want. Choose a BB cream when you want light everyday coverage A BB cream may suit someone who wants a sheer, flexible base that evens the appearance of the complexion without fully covering freckles or natural skin texture. The MG Naturals Organic BB Cream provides lightweight, buildable coverage with a luminous finish. Its current ingredient list is available on the product page for review before purchase. Choose liquid foundation when you want more coverage A liquid foundation may be appropriate when you want more visible evening of the complexion while retaining control over placement. Rather than covering the entire face heavily, begin with a thin layer and add more only where needed. The MG Naturals Organic Liquid Foundation is the more coverage-focused option within the MG Naturals complexion range. Choose mineral foundation when you prefer a powder format A mineral powder can be used on its own or applied lightly over a liquid base. The result depends on the formula, the condition of the skin, the brush and the amount used. Applying too much powder over dry or heavily layered skincare can make texture more noticeable. The MG Naturals Mineral Foundation Powder provides buildable powder coverage and can be applied selectively rather than heavily across the entire face. No foundation format is automatically suitable for everyone with sensitive or acne-prone skin. Review each product’s current ingredient list and assess the finished formula on your own skin. How Much Foundation Should You Apply to Sensitive Skin? Use only as much coverage as you need. A thin, targeted application reduces the number of layers sitting on the skin and makes it easier to assess how the formula is performing. A practical application method is: Begin with a small amount of foundation. Apply a thin layer from the centre of the face outward. Leave areas that do not need coverage relatively bare. Add a second light layer only where required. Use concealer selectively instead of applying heavy foundation everywhere. Apply powder only where you want additional coverage or less shine. Coverage preference is personal. The aim is not to hide every sign of real skin, but to find a level of coverage that feels comfortable and looks balanced. How Should You Prepare Sensitive or Acne-Prone Skin for Foundation? Prepare the skin with a simple routine that you already know it tolerates. Foundation is easier to evaluate when it is not being introduced alongside a new cleanser, serum, moisturiser and primer. Before applying foundation: cleanse gently without abrasive scrubbing; apply familiar skincare in light layers; allow skincare to settle before adding makeup; avoid applying foundation over skin that is actively burning, swollen or significantly irritated; use clean hands, brushes or sponges; and remove makeup gently at the end of the day. The MG Naturals guide to preparing skin before makeup explains how the base underneath foundation can influence its finish and wear. How Should You Test a New Foundation? Introduce a new foundation slowly and test it on a small area before wearing it across your whole face. Testing cannot guarantee that a future reaction will not occur, but it may help identify an obvious problem before broader use. The American Academy of Dermatology recommends applying a new skincare product to a small test area twice daily for seven to ten days, using the usual amount and leaving it on for the normal length of time. Its guidance also applies to cosmetics.[7] A cautious foundation trial can follow this sequence: Review the complete ingredient list before use. Test a small amount on a discreet area according to professional guidance. If no reaction develops, try it on one limited area of the face. Wear it for a short period before attempting a full-day application. Introduce only one new complexion product at a time. Keep a simple record of itching, stinging, redness, new congestion or other changes. If the product causes redness, itching or swelling during a small-area test, wash it off gently and stop using it. A home use test is not the same as medical patch testing and cannot identify the specific ingredient responsible for a reaction. The MG Naturals Discovery Samples Kit provides foundation and BB cream samples so you can assess texture, finish and shade at home before selecting a full-size product. How Should You Choose a Foundation Shade When Your Skin Flushes? Choose your shade when your skin is relatively calm and assess it in indirect natural daylight. Temporary flushing can make the complexion appear redder than its usual baseline and may lead to a shade that looks too pink after the flushing settles. Test more than one nearby shade along the jaw or side of the face, then wait before deciding. Check the result in daylight and look at how it blends with the neck and upper chest rather than judging a fresh, unblended swatch. For more specific guidance, read Foundation Shade Matching for Sensitive Skin: A Different Set of Rules. How Does MG Naturals Approach Foundation Formulation? MG Naturals approaches complexion products through ingredient transparency and deliberate formulation choices. The MG Naturals complexion products discussed in this article are vegan and formulated without titanium dioxide. Their current ingredient lists are available on their respective product pages. In the United States, titanium dioxide is permitted as a colour additive in cosmetics under specified conditions.[8] It is not essential to creating complexion makeup, and MG Naturals has chosen to formulate its makeup without it. Readers who want to understand this decision can explore the evidence, context and founder commentary in the MG Naturals Titanium Dioxide Library. Being titanium-dioxide-free does not mean that a product cannot cause an individual reaction, and it does not replace checking the complete ingredient list. Any cosmetic ingredient—whether natural, mineral-derived or synthetic—should be considered in the context of the finished formula and the person using it. A Practical Foundation Buying Checklist Before purchasing a new foundation for sensitive, reactive or acne-prone skin, check the following: Ingredient transparency: Is the complete and current ingredient list available? Known sensitivities: Does it contain anything you already know you need to avoid? Fragrance: If fragrance is a personal trigger, is the product fragrance-free rather than merely unscented? Acne considerations: Does the product carry a non-comedogenic or “won’t clog pores” claim, where relevant? Coverage: Are you choosing sheer, medium or buildable coverage based on what you want? Texture: Will a liquid, BB cream or powder format work best with your current skincare and skin comfort? Testing: Can you try a sample before committing to a full-size product? Shade: Have you checked it on settled skin in natural daylight? Routine: Can you introduce it without changing several other products at the same time? Frequently Asked Questions 1. What type of foundation is best for sensitive skin? There is no universally best foundation for sensitive skin. Look for a transparent ingredient list, avoid ingredients that have previously caused you a reaction, choose a comfortable texture and test the formula gradually before full-face use. 2. Should sensitive skin avoid all fragrance? Not everyone reacts to fragrance, but fragrance ingredients can cause irritation or allergic reactions in susceptible people.[4] If fragrance has triggered symptoms before, choose a fragrance-free product and check the complete ingredient list. 3. Can foundation cause acne? Some cosmetics may contribute to pore congestion or irritation for some people, but acne has multiple causes. Look for non-comedogenic products, remove makeup gently each day and introduce new formulas one at a time.[6] Persistent, painful or scarring acne should be discussed with a qualified healthcare professional. 4. Can I test foundation on a small area at home? You can test a cosmetic on a small area before broader use by following dermatologist guidance.[7] This may reveal an obvious reaction, but it is not the same as clinical patch testing and cannot diagnose a specific allergy. 5. Is mineral foundation always better for acne-prone skin? No. Mineral foundation is a format, not a guarantee of compatibility. The complete formula, application amount, skin preparation and your individual sensitivities are more important than the word “mineral” alone. Sources and Further Reading DermNet: Sensitive Skin National Institute of Arthritis and Musculoskeletal and Skin Diseases: Acne US Food and Drug Administration: Allergens in Cosmetics US Food and Drug Administration: Fragrances in Cosmetics US Food and Drug Administration: Microbiological Safety and Cosmetics American Academy of Dermatology: Acne Skin-Care Tips American Academy of Dermatology: How to Test Skin-Care Products Electronic Code of Federal Regulations: Titanium Dioxide in Cosmetics This article provides general cosmetic and educational information. It does not diagnose skin conditions or replace individual medical advice. Continue Reading How to Read a Foundation Label Foundation Shade Matching for Sensitive Skin

By Kailah, Founder of MG Naturals · Cosmetic formulator since 2014 · Last updated: September 2026 If foundation repeatedly leaves your skin itching, stinging, red or uncomfortable, it may be irritating your skin or triggering an allergic reaction. However, foundation is not always the cause—skincare, sunscreen, cleansers and other products in your routine may also contribute. Pay attention to when the discomfort begins, where it appears and whether it returns when you use the same product. At MG Naturals, we believe makeup should not be judged only by how it looks immediately after application. We also care about understanding what goes into the formulas we repeatedly apply to our skin. That philosophy has shaped our approach to formulating MG Naturals makeup, including our decision to formulate without titanium dioxide, our commitment to vegan makeup and our considered approach to the ingredients we use. If your foundation seems to disagree with your skin, here are some useful things to check. Can Foundation Cause Skin Irritation or an Allergic Reaction? There can be several possible explanations when your skin reacts after wearing foundation. Contact dermatitis can result from direct irritation or an allergic reaction. Irritant contact dermatitis occurs when a substance irritates or damages the skin’s protective outer layer, while allergic contact dermatitis involves an immune response to an allergen.[1] Possible signs of a cosmetic reaction include itching, redness, a rash, flaking, burning or swelling. The US Food and Drug Administration identifies fragrances and preservatives among the common classes of allergens found in some cosmetic products.[2] A product working beautifully for someone else does not guarantee that it will suit your skin. Skin responses are individual. That is one reason we encourage ingredient awareness rather than simply following whichever foundation happens to be trending. Signs Your Foundation May Be Irritating Your Skin Pay attention to how your skin feels as well as how your makeup looks. Signs worth investigating may include: itching after applying makeup burning or stinging unusual redness dry, flaky or tight-feeling skin swelling a rash that appears after wearing a particular product irritation that repeatedly appears where makeup is applied These symptoms do not automatically mean your foundation is responsible. Your skincare, sunscreen, cleanser, environmental exposure or another product in your routine could also be contributing. If symptoms repeatedly appear after using a particular cosmetic, stop using it and consider speaking with a qualified healthcare professional. Seek immediate medical attention if you experience symptoms of a severe allergic reaction, such as difficulty breathing, trouble swallowing or facial swelling.[2] Beautiful makeup should not require you to ignore what your skin is telling you. Ingredients to Check When Foundation Irritates Your Skin 1. Start With Fragrance Turn your foundation around and read the complete ingredient list. If you know your skin is sensitive to fragrance, this is one of the first ingredient categories worth checking. A fragrance may be made from multiple ingredients, and certain fragrance ingredients can cause allergic contact dermatitis in people who have become sensitised to them.[2][3] Something can smell luxurious and still not be what your skin wants. This is why reading the ingredient list matters more than relying solely on attractive words printed on the front of the bottle. 2. Pay Attention to Preservatives Preservative systems serve an important purpose in many cosmetic formulas by helping to control the growth of potentially harmful microorganisms.[4] However, certain preservatives are also recognised cosmetic allergens for some people.[2] Sensitive skin is personal. The useful habit is learning what is in your makeup and, if you experience recurring reactions, investigating whether a particular ingredient or combination of products may be involved. At MG Naturals, our philosophy is that what we choose to leave out can be just as important as what we put in. 3. Understand MG Naturals’ Approach to Titanium Dioxide Titanium dioxide is a colour additive permitted for use in cosmetics, including cosmetics intended for use around the eyes.[5] It is used in many complexion products, including foundations and powders. MG Naturals chooses to formulate its makeup without titanium dioxide. This is a considered MG Naturals formulation choice. It should not be interpreted as evidence that titanium dioxide caused a particular person’s skin reaction. Our decision to formulate without titanium dioxide has helped shape the way we approach complexion products and ingredient selection. Because titanium dioxide is a complex subject, we do not expect customers to simply take our word for it. You can explore the research, regulatory information and reasoning behind our position in the MG Naturals Titanium Dioxide Library. 4. Remember That Natural Does Not Mean Reaction-Free Something being natural or plant-derived does not automatically mean that nobody can react to it. Natural extracts and essential oils can contain fragrance allergens or other substances capable of causing skin sensitisation in susceptible individuals.[2][3] That is why we want the conversation to go beyond the assumption that natural always means good and synthetic always means bad. Ingredient-conscious makeup should be more thoughtful than that. It should involve understanding formulations, knowing your own skin and making informed choices. What Should You Look for When Choosing Foundation? If your skin is sensitive, reactive or unpredictable, start by becoming a careful label reader. Before buying or introducing your next foundation: Read the complete ingredient list. Look for ingredients you already know your skin dislikes. Pay particular attention to fragrance if you have a known fragrance sensitivity. Consider your entire routine, not just your foundation. Introduce new products gradually rather than changing several products at once. Remember that words such as “natural,” “clean,” “non-toxic” and “hypoallergenic” do not tell you everything about whether a formula will suit your skin. The FDA recommends carefully reading cosmetic ingredient panels and avoiding ingredients you know or believe you may be allergic to. It also notes that terms such as “hypoallergenic,” “fragrance-free” and “for sensitive skin” do not have a federal standard or definition in the United States.[2] Above all, pay attention to how your skin responds. Why MG Naturals Takes an Ingredient-Conscious Approach At MG Naturals, we take a considered approach to cosmetic formulation and the ingredients we choose to use. Our titanium dioxide-free and vegan commitments are part of that philosophy. We do not believe every natural ingredient is automatically suitable for everyone or every synthetic ingredient is automatically harmful. We believe customers deserve clear information, thoughtful formulas and the freedom to make informed choices for their own skin. Sources Mayo Clinic: Contact Dermatitis—Symptoms and Causes US Food and Drug Administration: Allergens in Cosmetics DermNet: Fragrance Allergy US Food and Drug Administration: Microbiological Safety and Cosmetics Electronic Code of Federal Regulations: 21 CFR § 73.2575—Titanium Dioxide Continue Reading How to Read a Foundation Label: A Complete Guide Foundation Shade Matching for Sensitive Skin: A Different Set of Rules Is Titanium Dioxide Safe in Makeup? A Formulator’s Honest Answer

Makeup wipes are a staple in many routines—fast, easy, and portable. On a late night or long trip, they can feel like a lifesaver. But while they may seem harmless, they could be doing more harm than good—to both your skin and the environment. At MG Naturals, we believe in clean, conscious skincare. So let’s look at the full picture. The Upside of Makeup Wipes Yes, they have their uses: Convenience: No sink required—great for travel or late nights. Speed: Quick for gym bags or makeup emergencies. Portability: Lightweight and easy to keep on hand. But beyond those moments, they fall short. The Problems with Makeup Wipes 1. Harsh IngredientsMany wipes are loaded with alcohol, synthetic fragrance, and preservatives. These can strip your skin’s natural oils and trigger irritation or breakouts. 2. Incomplete CleansingWipes remove surface makeup—but often leave behind residue, dirt, and pollutants, which can clog pores over time. 3. Environmental ImpactMost wipes are single-use and non-biodegradable, making them a major contributor to landfill waste. 4. Skin IrritationThe rubbing motion needed to remove makeup can cause friction, redness, and inflammation—especially around sensitive areas. Should You Stop Using Them? Not entirely—just use them sparingly. Keep them for travel or those occasional late nights. But for everyday cleansing, your skin deserves better. A Better Option: The MG Naturals Way We recommend switching to something that’s better for your skin and the planet. Our Konjac Sponges are: Made from 100% natural Konjac vegetable root Infused with activated charcoal to gently draw out impurities Naturally alkaline to balance your skin’s pH Biodegradable, vegan, and safe for sensitive skin Use them with or without your favourite gentle cleanser—just a small amount is enough. The sponge gives you a deep clean while gently exfoliating and stimulating circulation, leaving your skin soft and refreshed. Final Thoughts Makeup wipes are convenient—but they’re not a long-term solution.Choosing natural, nourishing alternatives is better for your skin and more sustainable for the planet. Ready to Make the Switch? Explore our range of organic, toxin-free cleansers and Konjac sponges. Clean beauty made simple—no harsh chemicals, no guilt, just glowing skin. Shop MG Naturals »     

Pregnancy is one of the most memorable and joyous moments of our lives. The desire to keep ourselves & our babies healthy & toxin free often means we have to change our entire beauty routine to safer, more natural alternatives. Not only do we need to rid our routine of toxins but we often have to find solutions for hormonal acne, 'mask of pregnancy' or melasma, increased redness and dry skin, all caused by the hormonal fluctuations of pregnancy. To help you solve the skin issues that you may experience while pregnant and nursing we’ve put this guide together with the safe skincare products that will not only solve your skin dilemma’s, but also be better for you, your growing baby and our environment! Skin Issue #1: Hormonal Acne An increase in hormones called androgens cause hormonal acne. Most of us experience this during the first and second trimesters. When choosing a product for hormonal acne, opt for one with no acne triggering ingredients that is noncomedogenic, so it won't clog pores. Choose makeup products with Zinc Oxide for its natural inflammatory benefits & SPF. Indira Organics Soothing Oil This lightweight oil keeps the skin free from blemishes while still keeping it moisturised and calm.    MG Naturals Mineral Foundation Powder This creamy, hydrating makeup gives superb coverage! It helps to minimise the appearance of acne and other skin issues. It’s Zinc Oxide base ensures natural SPF too! Skin Issue #2: 'Mask of Pregnancy' or Melasma Pregnancy Mask is characterised by dark tanned looking patches caused by hyperpigmentation, it is triggered by sun exposure and generally goes away after pregnancy.  But there are still gentle ways you can help to minimise this un-wanted mask! MG Naturals Organic Foundation Pregnant or not, this remains a staple for me, It will even out your skin tone while feeding your skin with healthy and all natural soothing ingredients The Blended Beauty Co. Pineapple Plaything Provides a gentle enzyme cleansing for clearer and supple skin. Can be used as an exfoliator, cleanser and mask, totally a game-changer!    Skin Issue #3: Increased redness During pregnancy the volume of our blood can almost double affecting our tiny blood vessels and resulting in increased redness of our skin, particularly on our face. Pick a cleanser that is soothing and calming to your sensitive skin. NueBar's Face wash Fragrance free Soothing and calming to the skin, this cleanser will ease sensitivities & help reduce redness. You need to stockpile up on this cleanser!   Skin Issue #4: Dry Skin While some get oily skin during pregnancy a lot of women experience extreme skin dryness since our skins hydration goes to our babies first. Aside from drinking enough water, it’s important to choose a moisturiser that is ultra hydrating. Noosa Basics Cocoa Butter  Provides skin with deep hydration, It's perfect for reducing stretch marks, wrinkles and scars too! This remains my top ultra-moisturiser!   MG Naturals Organic BB Cream Perfect for your dry skin woes with its highly nourishing & moisturising formula. This is really skincare with colour.

Does your little girl love playing with your makeup? Good thing non-toxic makeup is a real thing now!! But how safe are the kids' makeup kits out there?? 🤔 I remember reading an article about a 3-year-old girl from Illinois who got hospitalized with severe blisters after playing with a children’s toy makeup kit which was supposedly ‘non-toxic’. However, she found later that there were six different chemicals that are commonly known to cause an allergic reaction in this makeup kit and her daughter was allergic to them.  Credit: Courtesy of Cravens Family While researching non-toxic kids makeup kits I found so many that claim to be non-toxic but are still full of harmful chemicals and ALL of them have titanium dioxide in them. Yikes!! 😏 These toxic chemicals can lead to serious long-term health problems such as endocrine disruption, reproductive toxicity or cancer.  Our kids' skin is also more vulnerable when they are exposed to toxic chemicals. A child’s skin is thinner and has a decreased barrier function as compared to adults. The skin’s barrier function refers to its ability to keep moisture in and damaging elements out “and children’s skin is less able to defend itself against irritants”. And if you think a little lip gloss or blusher is harmless, think again. Makeup can lead to dermatitis of the skin and lips, causing redness, itch and flaking. Children also absorb more through the skin as they have a higher surface to volume ratio. As such, they can react even when small amounts of an irritant is applied. Toxic Ingredients You Need To Watch Out For Apart from the Dirty Dozen you need to avoid in your children’s makeup, here are other toxic ingredients you need to watch out for.  A study was done by the Campaign for Safe Cosmetics coalition, a project of Breast Cancer Prevention Partners. Toxic chemicals such as ethylbenzene (possible carcinogen), styrene (possible carcinogen), toluene (reproductive toxicant), vinyl acetate (possible carcinogen) and other volatile organic compounds (VOCs) were found in kids makeup products and nail polish.  Kids makeup purchased for testing were from Target, Toys R Us and Dollar General and brand names included Disney, Hershey’s and Minions. Here are some of the toxic chemicals that were found in the kids makeup products.  Talc Lead Parabens Fragrance Toluene Styrene Ethoxylated Ingredients Ethylbenzene Mineral Oil FD&C Colors Bismuth Oxychloride For this reason & because my little girls love makeup we decided to take matter into our own hands & formulate our own Non-Toxic Kids Makeup that you can rest assured knowing its 100% certified safe for my children’s skin & yours. Your kids can have ALL the fun & you don't have to worry that you're compromising their skin or health. This makeup is made under the same stringent safety standards as all of our MG Natural products, 100% Titanium Dioxide Free, No Petrochemicals, Dyes, and Harsh Colourants, only organic, vegan skin-loving goodness. Now your little loves can have their own non-toxic makeup kit to copy & play along with Mama! ;) 

Choosing safe makeup is a must for pregnancy and breastfeeding because what we put on our skin affects our health.  The cosmetics we slather on our skin everyday, can make their way into our bloodstream, reaching our most vulnerable organs. And considering the lack of regulation in the beauty industry, it’s hard to find truly safe makeup (as there is so much ‘cleanwashing’).   But first, Why do you need to switch to Safer Cosmetics while Pregnant and Breastfeeding? In 2005, the Environmental Working Group (EWG) published a study that found toxic chemicals in the umbilical cord blood of newborn babies.  “The umbilical cord carries not only the building blocks of life; but also a steady stream of  industrial chemicals, pollutants and pesticides that cross the placenta as readily as residues from cigarettes and alcohol. This is the human “body burden” - the pollution in people that permeates everyone in the world, including babies in the womb.” Environmental Working Group, “Body Burden: The Pollution in Newborns” These findings are really alarming when it comes to cosmetics, because your skin (being the largest organ of your body) absorbs everything it comes in contact with; within seconds the  makeup you apply to your skin can have a direct impact on your baby. What’s even more sad is that most mainstream makeup brands have been found to contain carcinogens, endocrine disruptors, and even dangerous levels of heavy metals.  Safe Cosmetics found that over 61% of lipsticks tested contained lead. And the top 10 lead contaminated lipstick brands included Maybelline, L’Oreal, NARS, Covergirl, Stargazer, Revlon, Sonia Kashuk, Avon, Fashion Fair, and Burt’s Bees. Lancome and MAC were also pretty high up on the list.  Healthy and Safe Makeup for Pregnancy and Nursing While the safest route for women undergoing pregnancy and nursing is to not wear any makeup at all, and to limit the use of personal care products to an absolute minimum. This may not be realistic for everyone, all the time.  What you can do though is to opt for organic makeup products that are free from harmful toxic chemicals. For a list of ingredients you should look out for, you can refer to The Dirty Dozen: 12 Toxic Ingredients to Avoid in Your Makeup. Ensure that you choose a makeup brand that doesn't use any of these top 12 toxic ingredients.  Also check out a brands certifications, try to use products that have been independently verified safe by bodies such as Certclean, Safe Cosmetics Australia & the EWG.   To help expecting mothers navigate choosing safe makeup we have had MG Naturals certified safe & non-toxic by both Safe Cosmetics Australia and CertClean. We also list all our ingredients and their individual EWG safety ratings, so you can make an informed choice on what you feel comfortable using through such an important time in your life.  And while most popular makeup brands lack nutrients that are essential for your skin during pregnancy, here at MG Naturals our cosmetics are beyond Clean. Each & every one of our products have been especially formulated to heal, soothe and repair just like the best skincare.  Ready to switch to safe and healthy makeup? Shop worry-free with MG Naturals.