MG Naturals Non toxic Beauty Blog

By Kailah, Founder of MG Naturals · Cosmetic formulator since 2014 · Last updated: September 2026 Titanium dioxide appears in foundations, concealers, powders, lip products and other colour cosmetics, often under the label name CI 77891. It is widely used as a white pigment that can increase opacity, brightness and coverage.[5] The short answer: titanium dioxide is permitted in many cosmetic markets, but its regulatory status depends on the product, particle form, route of exposure and jurisdiction. The European Union’s decision to remove titanium dioxide as a food additive did not create a universal ban on titanium dioxide in makeup. Food, skin-contact and inhalation exposures must be assessed separately.[1][2][5] Titanium dioxide is not essential to making foundation. Titanium-dioxide-free makeup can be formulated using carefully balanced pigments and base ingredients, although replacing its opacity and whitening effect requires deliberate formulation work. This guide answers the practical questions customers ask most often without treating “permitted” as identical to “right for everyone”, or “titanium-dioxide-free” as an automatic guarantee that a product will suit every person. What Is Titanium Dioxide? Titanium dioxide is an inorganic compound with the chemical formula TiO₂. In colour cosmetics, it is commonly used as a white pigment and may appear on an ingredient list as Titanium Dioxide or CI 77891.[3][5] Its physical properties allow it to scatter light effectively. In practical formulation terms, this can help make a product appear whiter, brighter or more opaque.[5] Titanium dioxide may also be used as a UV filter in specifically formulated sunscreen products. However, its presence in an ordinary foundation does not, by itself, establish that the product provides reliable sun protection.[5] A cosmetic should only be relied upon for sun protection when it carries a compliant SPF claim supported by the testing and regulatory requirements that apply in the market where it is sold. For a more detailed introduction, visit the MG Naturals guide to what titanium dioxide is and where it is used. Why Is Titanium Dioxide Used in Makeup? Titanium dioxide is used in makeup primarily because it provides whiteness, opacity and coverage. It can help a foundation cover visible colour variation and can brighten the base of powders, concealers and other pigmented products.[5] Its functions depend on how it has been processed and how it is used within the finished formulation. In colour cosmetics, manufacturers may use it to: create a white base for other pigments; increase the opacity of foundation and concealer; lighten or adjust a cosmetic shade; increase visible coverage; affect how light interacts with the finished makeup; or contribute to UV filtering in products specifically formulated and tested for that purpose. These technical advantages help explain why titanium dioxide is common, but common use does not mean that every brand must formulate with it. Different formulators can make different ingredient choices while still creating functional makeup. The MG Naturals Titanium Dioxide Library includes a separate explanation of why titanium dioxide is widely used by the beauty industry. What Is Titanium Dioxide Called on a Makeup Label? On a cosmetic ingredient list, titanium dioxide is most commonly identified as Titanium Dioxide or CI 77891. In scientific or educational material, it may also be shortened to TiO₂.[3] If you want to know whether a product contains it, check the complete ingredient list rather than relying only on the front label. Depending on the market and labelling format, colourants may appear near the end of the list or inside a “may contain” section covering several shades. Useful terms to recognise include: Titanium Dioxide; CI 77891; TiO₂ in scientific or technical information; and Titanium Dioxide [nano], where this form of labelling is required by the applicable regulation. The phrase “mineral makeup” does not tell you whether titanium dioxide is present. The ingredient list is the more useful source of information. For help interpreting the rest of a complexion formula, read How to Read a Foundation Label: A Complete Guide. Does All Mineral Makeup Contain Titanium Dioxide? No. Not all mineral makeup contains titanium dioxide. It is common in mineral foundations and powders because of the coverage and opacity it can provide, but mineral makeup can be formulated without it. “Mineral” should not be treated as a complete ingredient description. Two products marketed as mineral foundation may use different pigments, particle sizes, binders, surface treatments and supporting ingredients. If avoiding titanium dioxide is important to you, check the ingredient list for the exact product and shade. A brand may use different pigment combinations across its colour range, and a statement about one product does not necessarily apply to every formula it sells. Can Foundation Be Made Without Titanium Dioxide? Yes. Foundation can be formulated without titanium dioxide, but removing it changes the way a formulator builds opacity, shade balance and coverage. Titanium dioxide is an efficient white pigment. Without it, a formulator cannot simply remove one ingredient and expect the formula to look and perform exactly the same. The complete pigment system and product base may need to be reconsidered. Depending on the intended product, a titanium-dioxide-free formula may use a carefully balanced combination of: iron oxides to create complexion shades; zinc oxide where appropriate to the formulation; mica or other permitted minerals to influence slip, luminosity or finish; clays, starches or other texture-supporting materials where suitable; and oils, waxes and emulsifiers selected for the intended liquid, cream or powder format. These are examples of ingredients that may be used in titanium-dioxide-free formulation. They are not universal ingredients or direct one-for-one replacements for titanium dioxide. Each performs a different function, and the final result depends on the complete formula. MG Naturals demonstrates that titanium dioxide is not technically essential to complexion makeup through its Organic BB Cream, Organic Liquid Foundation and Mineral Foundation Powder. What Can Be Used Instead of Titanium Dioxide in Makeup? There is no universal substitute that recreates every function of titanium dioxide. Formulators usually need a combination of pigments and supporting materials chosen for the product’s intended shade, texture, finish and coverage. Iron oxides for complexion colour Iron oxides can create red, yellow, brown and black tones used to build complexion shades. They are important in matching depth and undertone, but they do not reproduce the same bright white opacity as titanium dioxide on their own. Zinc oxide in suitable formulations Zinc oxide may contribute whiteness and opacity and is also used as a UV filter in appropriately formulated products. Its presence alone does not turn ordinary makeup into a tested sunscreen, and no SPF claim should be inferred unless the finished product has completed the required testing. Mica and finish-modifying minerals Mica and other permitted mineral ingredients can influence slip, luminosity and light reflection. They may help create a smoother or more radiant finish, but they do not automatically provide the same coverage as titanium dioxide. The formulation base matters too The oils, waxes, emulsifiers, powders and film-forming ingredients surrounding the pigments influence how evenly colour spreads and how much coverage the finished product appears to provide. Titanium-dioxide-free formulation is therefore a complete formulation decision, not simply an ingredient substitution. Was Titanium Dioxide Banned in the European Union? Titanium dioxide was removed as an authorised food additive in the European Union, but that decision was not a universal ban on every use of titanium dioxide. In 2021, the European Food Safety Authority reassessed titanium dioxide when used as the food additive E171. EFSA concluded that a concern for genotoxicity could not be ruled out and that titanium dioxide could no longer be considered safe when used as a food additive.[1] The European Commission subsequently adopted Regulation (EU) 2022/63, which removed the authorisation for titanium dioxide as a food colour. Foods produced under the earlier rules could continue to enter the market during a transition period that ended on 7 August 2022.[2] This decision concerned food-additive use and oral exposure. It did not automatically establish that every cosmetic use has the same exposure or risk profile.[1][5] Swallowing a substance, applying it to the skin and inhaling airborne particles are different exposure routes. Evidence from one route should not be transferred directly to another without considering the product and exposure conditions.[5] Is Titanium Dioxide Still Permitted in Makeup? Yes. Titanium dioxide remains permitted for cosmetic use in a number of markets, subject to the rules that apply to the ingredient, particle form and product type. In the United States, titanium dioxide is listed under 21 CFR §73.2575 as a colour additive permitted in cosmetics, including cosmetics intended for use around the eye, when used consistently with good manufacturing practice.[4] Regulatory permission answers a specific question: whether an ingredient may be used under defined conditions. It does not mean that every formulation is identical, every exposure route is interchangeable or every customer must choose products containing the ingredient. Regulations can change. Brands and consumers should check the current requirements in their own country rather than relying on a general statement about another jurisdiction. What Is the Difference Between Food and Cosmetic Exposure? Food and cosmetic exposure should not be treated as identical. Ingestion brings a substance into the digestive system, while a cream or pressed foundation is primarily applied to the skin. Loose airborne powder presents a separate inhalation consideration.[5] An evidence-led assessment should consider: the particle form and size; whether the material is coated or uncoated; whether it is in a loose powder, pressed powder or liquid base; whether exposure is oral, dermal or by inhalation; the amount and frequency of exposure; the condition of the skin or tissue being exposed; and the limitations of the available research. This is why statements such as “it is banned” or “it is completely safe” can both be misleading when they omit the product type and route of exposure. Does Particle Size Matter? Yes. Particle size can affect how titanium dioxide behaves, which is why regulatory assessments distinguish between pigment-grade and nano forms and between dermal and inhalation exposure.[5] “Nano” is not simply another word for “powder”. It refers to a particle-size category that may be subject to specific definitions and labelling requirements. The composition, coating, shape, aggregation and finished product format also matter.[5] Consumers who want to understand this distinction can read the MG Naturals guide to nano versus non-nano titanium dioxide. Is Loose Powder Different From Liquid Foundation? Yes. A loose powder can create airborne dust during dispensing and application, while a pigment bound into a liquid or cream behaves differently. That does not mean every loose powder produces the same level of exposure, but product format is relevant when considering inhalation.[5] Practical ways to minimise airborne powder during makeup application include: dispensing only a small amount at a time; keeping the product away from the nose and mouth; pressing the brush into the powder instead of flicking it; tapping excess powder gently into the lid; avoiding forceful blowing on brushes or loose powder; and using the product in a ventilated area. These are general dust-reduction practices. They should not be interpreted as a claim that a specific cosmetic product causes disease. Is Titanium Dioxide Automatically Irritating to Sensitive Skin? No. Titanium dioxide is not automatically irritating to everyone with sensitive skin, and sensitivity cannot be predicted from a single ingredient alone. A reaction to makeup may involve fragrance, preservatives, colourants, botanical ingredients or another part of the formulation. It may also be irritant contact dermatitis rather than a true allergy. If a product causes persistent burning, itching, swelling, hives or a rash, stop using it and seek advice from a qualified healthcare professional. Medical patch testing may be needed to identify a specific contact allergen. Titanium-dioxide-free does not mean allergy-proof, non-irritating or suitable for every person. The complete ingredient list and finished formulation still matter. Should You Avoid Titanium Dioxide in Makeup? Avoiding titanium dioxide is a personal formulation preference unless a qualified healthcare professional has advised you to avoid it for a specific reason. Current cosmetic regulations do not require every consumer to remove it from their makeup routine. You may decide to seek titanium-dioxide-free products because: you prefer a precautionary approach; you want to reduce the number of products containing the ingredient; you prefer to avoid loose powders containing it; you want an alternative after discussing a concern with a healthcare professional; or you are interested in brands taking a different formulation approach. Other consumers may be comfortable using permitted titanium dioxide in a well-formulated cosmetic. An evidence-conscious approach leaves room for informed choice rather than turning one formulation decision into a universal health claim. Why Does MG Naturals Formulate Without Titanium Dioxide? MG Naturals has made titanium-dioxide-free formulation a defining part of its brand philosophy. This is a deliberate formulation choice rather than a claim that every cosmetic containing titanium dioxide is unsafe. The brand creates colour and coverage through alternative pigment systems and publishes ingredient information so customers can make their own assessment. MG Naturals’ makeup principles also include nano-free, vegan and cruelty-free formulations. Readers who want to understand the brand’s reasoning can explore why MG Naturals chooses to formulate without titanium dioxide and the wider MG Naturals Titanium Dioxide Library. Customers who want to compare shades, textures and coverage before choosing a full-size complexion product can use the MG Naturals Discovery Samples Kit. How Can You Check Whether Makeup Contains Titanium Dioxide? The most reliable first step is to read the complete ingredient list for the exact product and shade you intend to purchase. Look for “Titanium Dioxide” or “CI 77891”. Check any “may contain” section used for colour pigments. Confirm that the ingredient list applies to your specific shade. Check whether the label identifies a nano form where required. Contact the manufacturer if the ingredient information is incomplete or unclear. Recheck the label when repurchasing because formulas can change. A front-label claim such as “mineral”, “natural” or “clean” does not answer the question. Transparent, shade-specific ingredient information is more useful. Frequently Asked Questions Why is titanium dioxide used in foundation? Titanium dioxide is used mainly as a white pigment and opacifier. It can increase coverage, lighten a shade and help reduce the transparency of the finished foundation.[5] Is titanium dioxide the same as CI 77891? CI 77891 is the Colour Index designation commonly used for titanium dioxide on cosmetic ingredient lists.[3] Does every mineral foundation contain titanium dioxide? No. Titanium dioxide is common in mineral foundation, but mineral powder and liquid complexion products can be formulated without it. Always check the ingredient list for the exact product and shade. Does titanium dioxide in foundation provide SPF? Not automatically. A foundation should only be relied upon for sun protection when it carries a compliant SPF claim supported by testing of the finished product. Was titanium dioxide completely banned in the European Union? No. The European Union removed titanium dioxide’s authorisation as the food additive E171. That decision did not create a universal ban covering every cosmetic use.[1][2] Sources and Further Reading European Food Safety Authority: Safety Assessment of Titanium Dioxide (E171) as a Food Additive — supports the conclusion that genotoxicity concerns could not be ruled out for food-additive use and that E171 could no longer be considered safe as a food additive. Commission Regulation (EU) 2022/63 — supports the removal of titanium dioxide’s authorisation as a food colour and the 2022 transition timeline. US Food and Drug Administration: Summary of Color Additives for Use in the United States — supports the US listing of titanium dioxide and other specified colour additives for cosmetic use. US Electronic Code of Federal Regulations: 21 CFR §73.2575 — supports the permitted use of titanium dioxide as a cosmetic colour additive, including around the eye, under good manufacturing practice. European Commission Scientific Committee on Consumer Safety: Opinion on Titanium Dioxide Used in Cosmetic Products — provides product-, particle- and exposure-route-specific assessment of titanium dioxide in cosmetics. This article provides general cosmetic ingredient education. It does not provide medical advice or diagnose an allergy, sensitivity or health condition. Continue Reading Is Titanium Dioxide Safe in Makeup? A Formulator’s Honest Answer How to Read a Foundation Label: A Complete Guide Best Titanium Dioxide-Free Foundation in Australia

Is Titanium Dioxide Safe in Makeup? A Formulator's Honest Answer By Kailah, Founder of MG Naturals · Cosmetic formulator since 2014 · Last updated: May 2026   The short answer: it depends on which form, in which product, and on whose skin.   That's not the answer most beauty brands will give you, but it's the honest one. Titanium Dioxide is one of the most studied — and most controversial — cosmetic ingredients of the last decade. The science is genuinely complicated. The marketing is genuinely simplistic. And the gap between the two is where most consumers get confused.   I've spent the last twelve years formulating without it. Here's what I've learned, what the regulators have ruled, and what you should actually look for on your makeup labels.   What is Titanium Dioxide, and why is it in your makeup?     Titanium Dioxide (chemical formula TiO₂, often listed as CI 77891 on labels) is a naturally occurring white mineral. In cosmetics, it's used for two main reasons:   As a white pigment to make foundations, BB creams, and lipsticks look opaque As a brightening agent in powders and pressed products   It's used in roughly 90% of conventional foundations on the shelf today. If you've worn foundation in the last 30 years, you've almost certainly worn Titanium Dioxide.   The 2022 EU ruling: what actually happened   In May 2021, the European Food Safety Authority (EFSA) published an updated safety assessment of Titanium Dioxide as a food additive (E171). After reviewing newer studies — particularly on nanoparticle absorption and genotoxicity (DNA damage) — they concluded that Titanium Dioxide "could no longer be considered safe when used as a food additive."   They couldn't establish a safe daily intake. They couldn't rule out concerns about cell damage. So the European Commission acted. By August 2022, Titanium Dioxide was banned as a food additive across the European Union.   The same ingredient is still permitted in lipstick, foundation, sunscreen, and other cosmetics.   This isn't an argument that all cosmetic Titanium Dioxide is dangerous. The science distinguishes between food (ingested) and cosmetics (applied topically), and the regulatory frameworks treat them differently. But it raises a fair question: if a regulator concluded the ingredient could damage cells when eaten, what's the long-term risk profile when it sits on your skin all day, every day, for forty years?   That question hasn't been clearly answered.   The photo-stability problem There's a second concern with Titanium Dioxide that's specific to cosmetics it's not photo-stable.   In simple terms: when sunlight hits it on your skin, it generates free radicals. Free radicals are unstable molecules that damage skin cells and contribute to:   Premature ageing Hyperpigmentation Inflammation and skin barrier damage Long-term cellular oxidative stress   Your antioxidant serums, your vitamin C, your retinol — they're all working to neutralise free radicals. If your foundation is creating them, half your routine is undoing the other half.   The cosmetics industry's solution to this is "coated" Titanium Dioxide, which uses a thin layer of silica or alumina (aluminium) to reduce photoreactivity. It helps. But coatings can degrade, not all brands use coated forms, and the underlying ingredient remains controversial — particularly when used in nano-particle form.   Is Titanium Dioxide a carcinogen?   This is the question people search for most. The honest answer is: it's classified differently by different regulators, and the classification depends heavily on form and route of exposure.   In 2017, the European Chemicals Agency's Risk Assessment Committee proposed classifying Titanium Dioxide as a Category 2 suspected carcinogen — but specifically when inhaled as a powder.  This is an important distinction. Inhaled, fine-particle Titanium Dioxide has a different risk profile than the same ingredient bound into a foundation cream.    So is Titanium Dioxide safe?   After twelve years of formulating without it and reading the research, here's where I land:   For occasional use in well-formulated, coated, non-nano forms — the immediate risk is moderate for most people. For daily use over years and decades — the long-term data isn't there, and the existing data has enough question marks that I'm not willing to put it on my own kids. For people with sensitive, reactive, or compromised skin — Titanium Dioxide is a common silent irritant. For inhalation exposure (loose powders) — there's enough concern that careful application matters.   The cosmetics industry will tell you Titanium Dioxide is "safe." That's true in the regulatory sense — it's still legal. It's not the same as saying it's the best ingredient available, or that no concerns exist.   What to look for instead   If you want to reduce your Titanium Dioxide exposure, here's where to start:   Read the ingredient list. Look for "Titanium Dioxide," "CI 77891," or "TiO₂" — they're all the same thing. Check the position. If it appears in the first 5 ingredients, it's a major component. Watch for "[nano]" labelling. Nano forms raise additional concerns. Look for alternatives: zinc oxide for protection, iron oxides for colour, plant-derived oils for hydration.   The MG Naturals position   We removed Titanium Dioxide from every product in our range in 2014 — eight years before the EU made its food ruling. Not because we knew what was coming, but because once you read enough of the science, the question "do I want this on my skin every day?" becomes an obvious, no.   Our foundations use zinc oxide and iron oxides for coverage and colour. They're harder to formulate. They're more expensive to produce. They're slower to bring to market. But they're what we use on our own skin, and on our kids.   If you'd like to feel the difference yourself, our $2 BB Cream sample is the lowest-risk way to start.   Try a $2 Sample _______________________________________________________________________________________________ Frequently Asked Questions 1. Is Titanium Dioxide a carcinogen? Its classification varies by regulator and depends on the form and route of exposure. The concern primarily relates to inhalation of fine dust, not topical cosmetic use. 2. Is Titanium Dioxide absorbed through the skin? No. Research shows Titanium Dioxide remains on the surface of the skin and is not significantly absorbed through intact skin. 3. Is Titanium Dioxide banned in Australia? No. Titanium Dioxide is approved for use in cosmetics in Australia and is regulated for safety within approved limits. 4. Why is Titanium Dioxide controversial? The concern mainly comes from inhalation risk in loose powders and classification in animal inhalation studies. These conditions do not reflect typical use in creams or foundation formulas. 5. Is Titanium Dioxide safe in makeup products? Yes. In creams, foundations, and pressed products, Titanium Dioxide is widely considered safe by major regulatory bodies when used within approved concentrations. 6. Why do brands still use Titanium Dioxide? It provides strong coverage, brightening effects, and can support UV protection in certain formulas. It also delivers a smooth, even finish that is difficult to replicate with alternative pigments.   Read more   How to read a foundation label  The truth about clean beauty  Best Titanium Dioxide Free Foundation in Australia Download the Ingredient Checklist PDF

What Is Clean Beauty, Really? An Honest Look from Inside the Industry By Kailah, Founder of MG Naturals · Cosmetic formulator since 2014 · Last updated: May 2026   "Clean beauty" is one of the most powerful — and most misleading — terms in the cosmetics industry.   It promises something. It implies something. It charges a premium for something. And almost none of those things are legally defined, regulated, or consistent across brands.   This is an honest article from inside the industry. I run a clean beauty brand, and I'm going to tell you what the term actually means, what it doesn't mean, and how to tell the difference between brands that mean it and brands that are using the word.   The first thing to know: "clean beauty" has no legal definition   Anyone can call their product "clean." There is no certifying body, no regulatory standard, no required ingredient list, and no enforcement.   This isn't an oversight. The cosmetics industry has lobbied successfully for decades to keep its definitions vague and its regulations light. "Clean," "green," "natural," "non-toxic," and "hypoallergenic" are all marketing terms with no legal meaning. This means the word "clean" on a bottle tells you what the brand wants you to feel. The ingredient list on the back tells you what's actually in it. Always trust the second one.   What "clean beauty" usually means in practice   Despite the lack of a legal definition, the clean beauty movement has informally settled on a few common claims. Most brands using the term will avoid: Parabens Sulfates (SLS, SLES) Phthalates Formaldehyde Some synthetic fragrances PEGs Triclosan   This is genuinely better than mainstream cosmetics. Removing these ingredients reduces certain risks. The clean beauty movement has done real good in pushing the industry forward. But it's also incomplete.   What "clean beauty" usually doesn't mean   Most clean beauty brands still use: Titanium Dioxide. The white pigment in 90% of foundations. Photo-unstable, banned in EU food in 2022. Most clean brands still use it because removing it makes formulation significantly harder. Nanoparticles. Small enough to absorb through skin. Many clean brands use them in sunscreens and foundations. EU requires labelling; many other markets don't. "Natural fragrance" loopholes. Even "fragrance-free" or "naturally scented" products can contain undisclosed fragrance components. The legal loophole that allows "fragrance" to hide thousands of chemicals also applies to vague natural-sounding labels. Untested heavy metal contamination. Iron oxides and other natural pigments can carry trace lead, arsenic, and mercury. Most clean brands don't third-party test for this — it's a separate certification entirely. Mica. A common shimmer ingredient with significant child labour and ethical sourcing concerns. Most clean brands don't audit their mica supply chains. Bismuth oxychloride. Used for the pearly finish in mineral makeup. Known irritant for sensitive skin. Common in clean mineral powders.   Why this matters   If you're switching to clean beauty because your skin reacts to mainstream products — and you're still reacting — this is probably why.   The label said "clean." The brand said "safe." But the same base ingredients are still in there. The marketing changed. The formulation, in many cases, didn't.   This isn't a take-down of clean beauty. The intent of most clean brands is genuinely good. But intent isn't an ingredient list, and "better than the worst options" isn't the same as "actually safe for sensitive skin."   How to tell the difference between brands that mean it and brands using the word   Five questions to ask any brand calling itself clean:   1. Are you Titanium Dioxide-free? If yes, ask across the entire range — not just one product. 2. Are you nano-free? Specifically nano-free, and able to confirm in writing. 3. What's in your fragrance? If they say "natural fragrance," ask for the full list. If they decline, that's an answer. 4. Are you third-party tested for heavy metals? By which lab? Can you see results? 5. Who formulated this product? If they can't name the formulator, the product was made by an anonymous contract manufacturer to a generic brief.   Brands that answer these specifically and confidently are operating in good faith. Brands that hedge, deflect, or hide behind "proprietary blend" language are using clean beauty as marketing.   The shift that's actually happening   There's a slow, real shift happening in the cosmetics industry — not at the corporate level, but at the small, founder-led, often Australian level. A small number of brands are moving past "clean" into specific.   Specific is what "clean" should always have meant. It's where: Every avoided ingredient is named, not just "toxins." Every formulation choice is defensible with science, not slogans. Every batch is traceable to the people who made it. Every claim can be independently verified.   This is what the next decade of beauty will look like. The brands that survive will be the ones who stopped marketing and started disclosing.   The MG Naturals position   We removed Titanium Dioxide in 2018, before the EU acted on it. We removed mica from our lipsticks because we couldn't verify the supply chain. We third-party test every batch for heavy metals. Our formulator is named on every product. Our ingredient list is public. Our "no" list is published.   We don't always call ourselves clean — we call ourselves specific. That word matters.   If you've been reading this and thinking, "this is what I've been looking for," the easiest first step is a $2 BB Cream sample. No commitment, no compromise.   Try a $2 Sample Read more Titanium Dioxide safe in makeup? How to read a foundation label Best Titanium Dioxide Free Foundation in Australia

Most of us go through life blissfully unaware of the toxins in our makeup, until we become pregnant. Then the list of do's & dont's, things you can use & things you should avoid can seem a mile long. To help you navigate this new & exciting time in your life we have created our list of 5 toxic ingredients to avoid during pregnancy for you & your baby.   1. Parabens Parabens are chemicals commonly used as preservatives in many products, including baby and beauty products. Exposure to parabens during pregnancy can have consequences for your child's weight development. Parabens are also known to disrupt the endocrine system, which controls the hormones involved in reproduction, growth and metabolism. Make sure to avoid propyl, butyl, isopropyl, isobutyl and methyl parabens. 2. Phthalates Phthalates are a group of chemicals used to make plastics more flexible and long-lasting. Phthalates are found in products with synthetic fragrances, nail polishes, plastic containers, soaps, shampoos and laundry detergent. These chemicals can disrupt the endocrine system, causing pregnant women to deliver their babies before their due date. Some studies also show that children born to mothers exposed to excessive levels of phthalates can have decreased IQ, poorer social communication development and other behavioural problems.  3. Fragrance Most cosmetic and personal care products contain fragrances. Many synthetic chemicals in fragrances are made from petroleum-based chemicals and can be harmful to human health. Go for makeup products that are unscented or naturally scented, as fragrances can leave you feeling sick, light headed, irritated and give you a headache especially during pregnancy when your sense can be heightened. 4. Triclosan Triclosan is often used for its antibacterial and anti-fungal properties, but it may decrease the levels of thyroid hormones that are essential for fetal growth and development. So this is definitely one to avoid during pregnancy. 5. Retinoids Retinoids are a class of chemical compounds that have vitamin A by-products. Using Retinoids while pregnant may result in many effects on the developing embryo and fetus including loss of pregnancy, premature delivery and birth defects.   Pick skincare products that fight wrinkles without the retinoids like our Skin Guardian Oil. Our products are 100% Safe, Natural and Free from these nasties. Make sure to check out our pregnant-friendly makeup range.  

The Truth About “Forever Chemicals” (PFAs) & Why They’ll Never Touch MG Naturals Products At MG Naturals, we’re all about pure, safe, and truly natural beauty. But every now and then, a big ugly topic pops up in the makeup world that we just have to talk about. Today, we’re tackling one of the worst offenders — PFAs, also known as “forever chemicals.” Let’s break down what they are, why they’re bad news, and why they’ll never find their way into anything we make. What Exactly Are PFAs? PFAs (short for per- and polyfluoroalkyl substances) are a large group of man-made chemicals that don’t break down in the environment — or in your body — for a very, very long time. That’s why they’ve earned the nickname forever chemicals. These chemicals were originally designed to make products waterproof, stain-resistant, and long-lasting. Sounds useful, right? Unfortunately, what’s “useful” for a raincoat or a non-stick pan isn’t necessarily safe for your skin or your health. Why PFAs Are Bad for You (and the Planet) The scary part? PFAs don’t just disappear. They build up in our bodies over time, and studies have linked them to: Hormone disruption Immune system issues Potential links to cancer Reproductive and developmental concerns And because they’re so long-lasting, they also build up in our soil, water, and wildlife — affecting entire ecosystems. Where You’ll Find PFAs in Makeup Sadly, PFAs are surprisingly common in cosmetics — especially in: Waterproof mascara & eyeliner Long-wear lipstick Full-coverage foundations Primers & powders claiming “blur” or “smooth” effects PFAs can give makeup that “perfect” silky glide or bulletproof wear, but at a serious health cost. And often, they’re not even listed as “PFA” on the label — they hide behind ingredient names like PTFE, perfluorooctyl, or polyperfluoromethylisopropyl ether. Why We Never, Ever Use PFAs At MG Naturals, our philosophy is simple: If an ingredient isn’t safe for your skin and the planet, it’s not going in our products — end of story. We believe makeup should be nourishing, breathable, and toxin-free. You’ll never have to worry about “forever chemicals” lurking in your foundation or lipstick because our formulas are 100% free from PFAs, silicones, parabens, and other harmful synthetics. Instead, we use pure, plant-based ingredients that care for your skin while making you look and feel amazing — without compromising your health now or in the future. 💚 Bottom line: PFAs have no place in clean beauty. We’re here to prove you don’t need harsh chemicals for makeup that performs beautifully.    

When it comes to purchasing makeup, many people often prioritise the brand, colour, and price without considering the ingredients used in the products. However, it is essential to be aware of the toxic ingredients that might be present in cosmetics and to avoid using them. These toxic ingredients can have detrimental effects on your skin and overall health in the long run. One of the most common toxic ingredients found in makeup products is parabens. Parabens are used as preservatives in cosmetics to prevent the growth of bacteria and mold. However, studies have shown that parabens can disrupt hormone function, leading to reproductive issues and even an increased risk of breast cancer. It is crucial to look for paraben-free products to protect your health. Another harmful ingredient to avoid is phthalates. Phthalates are often used in fragrances in makeup products but can also be found in nail polish and hair spray. These chemicals have been linked to endocrine disruption, developmental and reproductive toxicity, and even cancer. Opt for phthalate-free makeup products to safeguard your well-being. Additionally, formaldehyde-releasing preservatives are commonly used in cosmetics to extend their shelf life. However, exposure to formaldehyde can cause skin irritation, allergic reactions, and respiratory issues. Be on the lookout for formaldehyde-releasing ingredients such as DMDM Hydantoin and Diazolidinyl Urea and opt for products that do not contain these harmful substances. Next up is Synthetic fragrances. It is essential to avoid synthetic fragrances in makeup products. Synthetic fragrances often contain a mixture of chemicals that can cause allergic reactions, migraines, and respiratory problems. Look for products that use natural essential oils for fragrance instead of synthetic chemicals. In conclusion, being mindful of the ingredients used in makeup products is crucial for protecting your skin and overall health. Last but not least Titanium Dioxide, The European Union have declared Titanium Dioxide to be a Level 2 Carcinogen in all concentrations above 1% The classification of Titanium Dioxide by the European Commission ensures products containing Titanium Dioxide will have to be clearly labelled as potentially carcinogenic (like cigarettes here in Australia). The International Agency for Research on Cancer (IARC) has identified Titanium Dioxide as a Group 2B Carcinogen - an agent that is “possibly carcinogenic” to humans but lacks sufficient human research. By avoiding toxic ingredients such as parabens, phthalates, formaldehyde-releasing preservatives, synthetic fragrances and Titanium Dioxide you can ensure that you are using safe and beneficial cosmetics for your beauty routine. Remember to always read the ingredient labels before making a purchase and opt for natural and organic products whenever possible.

Ingredients to avoid in Childs Play makeup: Navigating the world of children's makeup can be a daunting task for parents, especially when faced with concerns about safety and ingredient transparency. As parents, we want our little ones to express themselves creatively without compromising their health or skin integrity. However, finding safe and non-toxic makeup options that cater to our children's desires while aligning with our own values can be challenging. In this handy guide, we'll explore the essential ingredients to avoid in your child's makeup and provide practical tips for selecting safer alternatives. From petrochemicals to synthetic dyes and hidden dangers like asbestos, we'll equip you with the knowledge to make informed choices and prioritise your child's well-being. Let's dive in and discover how you can create a fun and safe makeup experience for your little ones without sacrificing your peace of mind.   1.Petrochemicals: Say No to Harmful Derivatives Petrochemicals, derived from petroleum, are commonly found in conventional makeup and pose serious risks to your child's skin. These chemicals can clog pores, leading to acne and other skin irritations. Opt for petrochemical-free alternatives to safeguard your child's delicate skin. 2.Synthetic Dyes: Steer Clear of Artificial Colorants Synthetic dyes, often used to add vibrant colours to makeup products, can contain harmful chemicals such as lead and mercury. These toxins may cause allergic reactions, eye irritation, and even long-term health issues. Choose makeup that uses natural colorants derived from plants and minerals for safe and beautiful hues. 3.Harsh Colorants: Protect Your Child from Chemicals Harsh colorants, including titanium dioxide and Bismuth Oxychloride, are commonly used in makeup formulations but can cause reactions in sensitive skin. These chemicals may cause redness, itching, and inflammation, making them unsuitable for children's cosmetics. Look for products that are free from harsh colorants to ensure gentle and nourishing care for your child's skin. 4.Talc, Dimethicone, and Silicones: Keep Skin Clear and Healthy Talc, dimethicone, and silicones are often added to makeup products for their texture-enhancing properties. However, these ingredients can block pores, leading to breakouts and skin congestion. Opt for talc-free and silicone-free formulas to promote clear, healthy skin and prevent clogged pores. 5.Fragrances and Perfumes: Embrace Natural Scents Fragrances and perfumes may add a pleasant aroma to makeup products but can contain a cocktail of synthetic chemicals that may trigger allergic reactions and respiratory issues in children. Choose fragrance-free or naturally scented makeup options, infused with fruit and botanical extracts, for a safer and more enjoyable experience. 6.Asbestos: Beware of Hidden Dangers Asbestos, a known carcinogen, has been found in children's makeup products, posing serious health risks upon inhalation or ingestion. To protect your child from exposure to asbestos fibers, carefully scrutinise product labels for any mention of talc, a common carrier of asbestos contamination. Opt for talc-free alternatives and prioritise brands that rigorously test their products for safety. By avoiding these harmful ingredients and opting for non-toxic, natural alternatives, you can protect your child's skin.  If you're looking for 100% safe Childrens Play Make Up that is made following the most rigorous safety procedures be sure to sign up for the waitlist  for our Easter Kids Makeup Kits

Cleaner beauty products are in higher demand than ever before, and skin care ingredients that were previously considered safe are now being rightfully scrutinized. An example of this is Silicone/dimethicone it has a terrible reputation for blocking pores and is widely used in beauty products. Cosmetic brands use silicones because they’re water-resistant, smoothing and CHEAP. More than half of all new cosmetics products introduced in the previous ten years include at least one form of silicone.  Should you consider avoiding makeup brands that use silicones? Read on further.    Firstly, What Exactly Are Silicones?  Silica-derived semi-liquid compounds undergo various chemical processes to become silicone. While Silica is a natural mineral & good for your skin, after undergoing several chemical processes to become silicone, there are no traces of the good properties of silica left.    So, Can Silicones in Makeup Clog Your Skin Pores?  The answer is YES, 100% YES! Cosmetics containing silicones have a velvety texture  that can temporarily smooth blemishes and pores. But while they make your skin look good, this barrier also prevents moisture and air from entering and exiting the skin, which in turns causes blocked pores. The barrier also traps in debris and oil which can lead to pimples & blackheads. Makeup that contains silicone is also harder to remove, which can leave to dirt & oil build up.   Are Silicones Bad for Your Skin?  Silicones undoubtedly clog pores, but there are many other reasons to avoid products containing silicones: They can cause congestion and acne since the semi-barrier seal of silicones causes prolonged exposure to bacteria, dead skin, and oil, which ultimately lead to acne breakouts Silicones can make skin dull and dehydrated  Silicones prevent absorption of other ingredients  They have been shown to interfere with cell renewal When you use makeup products high in silicones, you aren't truly benefitting your skin, despite what the label may claim—you are merely smoothing your face for a brief period - at the risk of clogged pores and acne breakouts.      How To Spot Silicones In The Products You Use Silicones are present in different skincare products and spotting them can be difficult. So, look for ingredients that end with: Cone Cyclomethicone, Methicone, Amodimethicone, Trimethicone, trimethylsilylamodimethicone Silanes Triethoxycaprylylsilane crosspolymer, Bis-PEG-18 methyl ether dimethyl silane, or Triethoxycaprylylsilane  Siloxanes       Polydimethylsiloxane, Cyclopentasiloxane, or Siloxane Other names of silicones are: Dimethiconol Polyvinylpyrrolidone Polymers Dimethicone copolyol Carbomers Acrylates Polyvinylpyrrolidone (PVP)   Choose MG Naturals’ Silicone-Free, Titanium Dioxide Free Makeup & let your skin heal & breathe  Our entire range is 100% free of titanium dioxide, dyes, parabens, chemicals, and silicones. Our silicone-free foundation can perform much better than other brands silicone-heavy versions. Consider our Foundation Kit if you have trouble with dry, flaking, or acne-ridden skin. You can also check our other silicone-free, natural beauty products, and feel free to contact us if you have any questions about our natural skincare products.   

The French Ministries issued a joint order in 2019 prohibiting the use of titanium dioxide (E171) in food. The decision was made due to a lack of evidence guaranteeing the substance's safety.It has been shown in scientific research that titanium dioxide can adversely affect the gut flora and due to the presence of nanoparticles, it has proven to be carcinogenic in some studies. However, titanium dioxide is widely used in the food industry, where it can be found in various items ranging from chocolate to chewing gum. Food-grade titanium dioxide is a naturally occurring mineral that is utilised as a brightener and whitener in both foods and pharmaceuticals. An inferior variant can also be found in cosmetics and sunscreens!.   Why did France ban Titanium Dioxide? In 2017 France ordered a review of titanium dioxide after a study on animals showed it caused adverse effects. In 2018, the French National Assembly asked for a one- year ban of titanium dioxide.The study found that titanium dioxide passed through the gut wall, having adverse affects throughout the body. The National Institute for Agricultural Research (INRA) of France and its collaborators discovered that titanium dioxide passes the intestine wall, allowing it to reach other parts of the body.When asked to do a more comprehensive investigation of the component, the health and safety regulator ANSES determined there was insufficient evidence to substantiate that it is safe. Now the EU Will Also Ban Titanium Dioxide. When France banned titanium dioxide, it prompted many lobbyist groups to call on the European Commission to impose a similar ban across the European Union.Hence, the EU's parliament also demanded that titanium dioxide be taken off of the EU's list of approved food additives. The European Commission is transitioning out titanium dioxide (E171) as a food ingredient in the EU from February 7, 2022, through August 7, 2022, at which point a complete ban will take effect. What can you do? Go For Titanium Dioxide Free Products. That means saying NO to foods, personal care products & cosmetics that use it and make false claims that it's safe to use. At MG Naturals, we are on a mission to educate people on the possible side effects of using cosmetic products that contain titanium dioxide. We take pride in that fact that our Makeup line is 100% Titanium Dioxide Free, we hope that we are  setting new industry standards which will one day be the norm. Try some samples today, your skin & health will thank you  

In the beauty and wellness industry, Vegan beauty products are becoming a hot ticket item. But what exactly is Vegan makeup? A makeup product is considered to be Vegan if it doesn’t contain any animal ingredients, nor animal-derived ingredients.      If you're contemplating between Vegan and Non-Vegan makeup, Let me give you a few reasons why you should always choose vegan makeup. 1. Vegan makeup is good for our Animal friends Vegan makeup products do not contain any animal-derived products unlike traditional makeup products. Meaning no animals are ever harmed and tested on in the process of making your makeup. Making it good for you, your skin & our animal friends. 2. Vegan makeup is better for sensitive skin Vegan makeup is proven to be better for those who have sensitive skin because it's normally made up of fewer ingredients, that are naturally derived. Vegan makeup also doesn’t contain harmful chemicals and animal-by products that cause inflammation & sensitivities. It’s the perfect choice if you want to wear makeup but are currently experiencing skin issues.  3. Vegan makeup is good for the planet Most Vegan cosmetic companies use recycled and eco-friendly materials or offer refills. Overflowing landfills are becoming a major problem in some parts of the world so every initiative to recycle packaging and products is important for the future of our planet. 4. Vegan makeup is made of high quality, natural ingredients What makes vegan makeup so special apart from being great for the planet & animals is how great it is for you skin. Its nutrient rich natural ingredients feed & replenish your skin giving you a natural glow. Vegan cosmetics are formulated using the highest quality, natural ingredients so you’re really getting more bang for your buck. So, Choose Vegan makeup today & reap the rewards of doing the right thing by the planet, animals & your skin. A great way to start is with one of our Vegan Green Beauty kits - it has all the basics you will ever need at a great price.

I often get emails asking if our products contain nanoparticles. The long & short answer is 100% NO, Never, No way!! Al𝐥 𝐨𝐟 𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐫𝐞 𝟏𝟎𝟎% 𝐍𝐚𝐧𝐨 𝐅𝐫𝐞𝐞. We use no mineral particles in nano size at all. 🚫 We are independently certified by several bodies like CertClean & Safe Cosmetics Australia in regards to this. 💚 Why should you avoid nanoparticles in your beauty products? While Nanotechnology sounds amazing. It promises mascara that will never run, lipstick which can last for days, moisturiser which will keep your skin smooth for a week at a time, and foundation which needs only one thin layer to cover everything… (sorry to burst your bubble) but nanoparticles in cosmetics have been linked to a multitude of health problems.  There’s no doubt that nanoparticles is an exciting innovation, but should a process used to make metals and plastics really be applied to your beautiful sensitive skin?  The use of nanoparticles remains unregulated and they do not show up in ingredient lists. They are tricky to measure and most alarmingly, they can penetrate cells and accumulate in our organs!! “It could be that you are already using nanomaterials in your food, clothes, cosmetic products, etc., but you still don't see any mention of them in the ingredient list. Why? Because they are still unregulated and because they are so small that we simply can't measure them once they're in your products." - Dr Fazel A. Monikh You probably think you don't use nano products, but the sad truth is that you most likely have already. Ever wondered why your sunscreen doesn’t leave a white cast? It’s because of the Titanium Dioxide nanoparticles.  The most alarming thing about nano-sized titanium dioxide (a Level 2 Carcinogen), is that those particles can accumulate in your skin & organs and be there for the rest of your life, causing inflammation that your body continually has to try to deal with. Nanoparticles are so small that they can penetrate into appendageal structures, like hair follicles & the stratum corneum, theoretically entering the body, and may damage your DNA. There is an increasing amount of evidence that these materials can badly affect the skin, damaging DNA and cell function by the production of free radicals when exposed to UV light – which we are all exposed to when we go outside.    What to do? While we are left largely in the dark when it comes to knowing whether or not nanoparticles are in our beauty products. The only choice left for an informed and responsible consumer like yourself is to use beauty products that specifically state that there are no nanoparticles present.  Ready to make informed choices to protect you and your family’s health? Try our 100% Titanium Dioxide Free, Nanoparticles Free, truly safe and skin-loving makeup today! 

Everyday you put on lipstick and inevitably eat a little bit. So it’s important to know: is your lipstick safe? Keep an eye out on these toxic ingredients that are probably lurking in your lipstick: Dimethicone  Dimethicone (also known as polydimethylsiloxane or PDMS) is technically a silicone-based polymer. More simply, it acts as a lubricant, helping lipsticks glide across your lips more easily. Weirdly enough, this chemical can also be found in caulking, silly putty, and even McDonald’s chicken nuggets.  So what’s the deal with dimethicone in your lipstick? It forms a moisture barrier that makes your lips feel soft and supple. But dimethicone isn’t discriminatory and will also trap bacteria, sweat, and the like under that barrier, too. Over time, your lips can become dry & irritated.  What do we use instead? Our Organic Glow Lipstick glides on smoothly because it contains nutrient rich organic cocoa butter ensuring your lips ultra hydration, moisturisation, and protection from pollution and smog. It is derived from the cocoa bean and includes vitamins A and E, and is also a great source of natural antioxidants. It adds a protective hydrating layer to lips, helping protect them from extreme temperatures and indoor heat that can leave your lips dried out.  Ozokerite Have you ever heard of this exotic-sounding mineral wax? Sometimes labelled as paraffin wax, it basically ensures that your lipstick keeps its form, never crumbling or breaking in half. Its function is innocent enough, so what’s the catch?  Ozokerite is a fossil wax, harvested from coal and shale. It is mined, primarily in Eastern Europe, and can be black in its purest form. Dark wax doesn’t exactly suit most lipstick shades, so it's heavily refined to become white or yellow for cosmetics. Though hygienically safe to use, ozokerite is still a heavily processed material that highly impacts the Earth when it's extracted. What do we use instead? Here at MG Naturals we use candelilla wax, which is a fantastic cruelty-free and eco-friendly alternative to both bee and mineral waxes. This natural, vegan ingredient is harvested from candelilla shrubs, grown natively in Mexico and the Southwestern United States. It also creates a strong stick that won’t buckle under the pressure of everyday use. Fragrance Did you know that about 4,000 chemicals are currently used to scent products, but you won’t find any of them listed on a label. Fragrance formulations are considered a “trade secret” and therefore protected from disclosure – even to regulators or manufacturers. Instead, one word, fragrance, appears on ingredients lists for countless cosmetics, personal care and cleaning products. A single scent may contain anywhere from 50 to 300 distinct chemicals. This vague ingredient can also go by terms like flavour, aroma, or parfum. Be wary of the word vanillin, as well, which is a cheaper additive that mimics vanilla. These scents are often synthetically manufactured in labs and unverifiable to the public. And if there isn’t a way for you to confirm whether or not something is hypoallergenic, cruelty-free, or vegan — it’s time to move on. Transparency is key!  What do we use instead? We only use certified organic sweet orange essential oil to scent and uplift our handmade lipsticks, giving a surprisingly subtle boost of citrus to every tube. It’s great for calming both the mind and chapped lips.   Lanolin Oil Also known as wool fat, this greasy secretion helps sheep protect themselves against inclement weather. Lanolin is harvested by washing sheared wool in hot water and treating it with detergent. This process is repeated until the wax is stripped of bacteria or impurities, like sweat salts or grease. In this new era of plant-based beauty, one has to wonder why we’re still relying on such an arcane and intensive process. Ditching this animal by-product as a moisturiser means that we can instead use ingredients that don’t need so much refining or processing to be safe for human use. What do we use instead? We only use organic castor oil and jojoba oil to give our lipstick its beautiful feel and rich satin finish. Jojoba oil is rich in vitamin E, vitamin B-complex and zinc. It moisturises your lips and is responsible for that flawless lipstick application. While the fatty oils, vitamins, and minerals in castor oil help heal chapped lips.   Most "so-called" natural makeup brands contain non-eco friendly ingredients and a host of toxic, irritating chemicals that damage your health & your skin. But makeup should never be a health hazard!  What makes our makeup so pure and good for your skin is not so much the organic ingredients that we include, it’s all the ingredients we don’t & never will use. Time to ditch those non-eco friendly and toxic lippies! ;)  If you’re still looking for an affordable lippie with skin-loving ingredients you can actually pronounce, choose MG Naturals’ organic lipsticks.

When switching to clean beauty, one of the first things you must learn, is to recognise toxic ingredients in your makeup products. You owe it to yourself, your health, your body, your skin, and your loved ones to make informed choices by knowing the ingredients in the beauty products you use.  It's so easy now with all the “Ingredient Checkers” available! ;) No more slathering toxic chemicals on your skin and compromising your health for the sake of beauty.  These handy websites and apps will help you decode the marketing lingo (and those ingredients you can’t even pronounce) and understand the toxicity of the ingredients that are actually inside your beauty products, making you a more conscious consumer. Think Dirty Think Dirty is one of the easiest ways to learn about the potentially toxic ingredients in your cosmetics and personal care products. You just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, track dirty ingredients, and shop for cleaner options        Think Dirty Unlike other ingredient databases, Think Dirty focuses exclusively on the chemical content of the products in question. The database contains over 350,000+ products. Environmental Working Group EWG’s Skin Deep cosmetic database lists easy-to-navigate hazard ratings for nearly 90,000 products and 9,000 ingredients on the market. EWG’s staff scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases.    EWG Skin Deep EWG gives a low, moderate or high score on concerns like a product's overall toxicity and its ability to cause cancer, developmental or reproductive harm. Just scan a barcode, search by name or browse by category, and EWG will give you an easy-to-understand 1-10 score (1 being the best!) backed by science you can trust. Better beauty and healthy living has never been easier. SkinCarisma SkinCarisma is a super-easy-to-use website that not only lists a product's ingredients but  also breaks them down into what they're actually doing for your skin, plus the suitability for each skin type. It also lets you know if the product contains parabens, sulfates, alcohol, silicone, and other commonly avoided ingredients by skincare enthusiasts.  SkinCarisma SkinCarisma also has an Ingredient Safety Breakdown which refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group).  I hope these clean beauty ingredient checkers will help you make better, more informed choices. If you have any questions or need help in switching to Clean Beauty, feel free to say hi and drop me a message at help@mgnaturals.com! ;) 

Looking to switch to Eco-Friendly Beauty Products? Here are five unexpected benefits that will make you want to ditch your conventional cosmetics and buy eco-friendly makeup ASAP. Not only will your health and the planet benefit, but your wallet will thank you too! ;)    1. Your Skin Will Be Softer Not only are you eliminating harsh chemicals out of your cosmetics, eco-friendly beauty products usually contain much higher levels of actives and no synthetic ingredients or product fillers.  Did you know that many drugstore and luxury brands add drying agents to products such as moisturizers and lip balm? If you actually want your products to moisturize, make sure they are “sulfate-free.”   2. Your Skin Might (Finally) Clear Up The reason this is a “might” is because everyone’s tolerance varies for different ingredients, both natural and unnatural. You might break out using only toxic makeup and switching to organic makeup might be your cure (just like most of our customers).  Or, you could find that switching to pure ingredients such as jojoba oil, raspberry oil, etc., might be your worst nightmare. If you’re prone to breakouts, try new products one at a time to test your tolerance. The best way to do this is by trying samples first. So you won’t have to waste your $$$ on a full-sized product, only to find out it’s not suitable for your skin.   3. Wallet-Friendly With eco-friendly makeup, a little goes a long way due to the quality of the formula so you often actually use much less product. So you’re very likely to spend much less! ;)   4. Good For Your Health The cosmetic industry is one of the least regulated markets in the world. So many products contain toxic substances in their ingredients lists.  Studies claim that our body absorbs up to 5 kilos of harmful substances through beauty products each year. Even small amounts of chemical endocrine disruptors can change normal hormone function enough to impair the body, and make the body stop producing estrogens and can be the reason for many diseases such as cancer, fragile immune system and allergies. By using Eco-Friendly Cosmetics, you’ll avoid this.   5. Good For The Environment ( + You Can Use Refills!! ) When you use synthetic and chemical products, not only do they leave traces on your skin, but they also end up contaminating the air and the water. As a matter of fact, according to some recent studies, ingredients contained in sunscreen damage coral reefs, causing their bleaching. By using bio-cosmetics, you’ll avoid this damage and you’ll protect the ecosystems. The ingredients of organic cosmetics have been grown without the use of pesticides or harmful fertilisers. So, if you use them, you’ll protect biodiversity and promote organic farming. Swapping to Eco-beauty will benefit not only you, but the environment too, now thats a win:win!!  

We often get emails asking us about our Mica, we are so glad that consumers are becoming aware of the issues with Mica. After decades of being kept in the dark, the truth about mica and the corrupt practices involving child labour is now coming to light, thanks to the reports from NBC, Refinery29, The Guardian, and others.  What is Mica? Mica is a naturally occurring mineral dust found in cosmetics used to add sparkle or a bright pop of colour. It also adheres other ingredients together in formulations. On your product labels, it is usually written as Mica, C1 77019, Potassium Aluminum Silicate, Glimmer, Kaliglimmer, or Muskovit. Makeup products like eye shadow, blush, lipstick, bronzer, concealers, and foundation contain mica. The Main Problem with  Mica While the usage of mica in cosmetics has been found to have no health side effects, the main problem has more to do with sourcing mica, as it has been exposed to be a product of child labour and illegal mining.  According to Refinery29, roughly 70% of mica produced in India comes from illegal mines that are totally unregulated by the government. What’s worse is that around 22,000 children as young as five years old are risking their lives mining mica 12 hours a day. Sadly, a number of children have already lost their lives in accidents where mines have collapsed. Image Credit: Terre des Hommes  This is why here at MG Naturals, we are committed to only using ethically sourced mica in our products. All of our mica is sourced from Malaysia from fair-trade approved, ethically mined and certified child-labour free mines. Because there isn’t a lot of point to creating products that are kind to our skin if we are contributing to child labour & severely unkind practices in our supply chain. We are dedicated to being part of the solution, not perpetuating the problem, so you can enjoy beautiful makeup knowing you are helping to make the world a kinder place for everyone. Purchase kinder makeup today with our 100% Titanium Dioxide Free and Child Labour Free Eye Shadows. 

Now more than ever, there’s an influx of beauty brands claiming to be ‘clean’, ‘organic’, and ‘natural’ but what does this really mean? While this is a great movement we all love to see blooming. Unfortunately, we have to watch out for ‘clean washing’ brands that market a product as clean or non-toxic without supporting those claims. Here’s a simple guide to help you get started so you won’t feel lost and end up with products that are just ‘cleanwashed’ & not truly clean. Know the lingo While there’s no official definition for ‘clean beauty’, most brands and experts use the phrase to describe cosmetics that are universally responsible -  not only safe  for consumers, but also better for the planet. The clean beauty lingo has a lot of buzzwords that are not actually regulated, so it’s no surprise these words are often misused and may result in misinformation.   How to Read a Label When checking labels, take note that cosmetic ingredients are listed from highest concentration to lowest. So, if there’s an ingredient featured on the front of the packaging, you’d expect it to be higher up in the list. If it’s at the very end, then its probably been clean washed. Familiarise Yourself with the Dirty Dozen  Reading the ingredients is probably basic for you but have you heard about the dirty dozen you should avoid in your cosmetics? If you don’t know them yet, now’s the time to get familiar with these nasties. These ingredients are hard to remember. That's why we’ve listed them down here. Read through the ingredients list and If you ever spot them on your cosmetics, ditch that product! Shop Small Shop small because this is where the clean beauty industry started. As this movement became more popular, larger brands started hopping on the trend. When you support a small business, you can rest assured that there’s a dedicated team behind the product that loves what they do and work tirelessly to be the best for their customers.  Switching to clean beauty should be fuss-free and uncomplicated. This is why we are so passionate about truth in labelling, you can easily find all the ingredients we use and NEVER use. If I wouldn’t happily apply it to my three baby girls’ skin, I don’t want you applying it to yours.  Ready to start your Clean Beauty journey? Try our Deluxe Sampler Kit  today and discover a whole new world of beauty without the nasties. 

Did you know the chemicals that are used to keep concrete soft, degreasers that get grime off auto parts, and surfactants that reduce surface tension in water, like in paint and inks, can actually be found in your cosmetics? Research shows that from the 82,000 ingredients used in personal care and cosmetic products, 1 in 8 are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors. If you’re looking to detox your beauty bag, here is where you should start.  Look out for these nasty chemicals on your ingredient lists: 1. BHA and BHT  Used as preservatives in your lipsticks and moisturizers, BHA (or butylated hydroxyanisole) and BHT (butylated hydroxytoluene) can induce allergic reactions for your skin. The International Agency for Research on Cancer (IARC) classified BHA as a possible human carcinogen. While BHT was reported to cause liver damage and interfere with thyroid hormone levels.  2. Coal Tar Dyes  On your cosmetic labels, coal tar dyes are generally identified by a five-digit Colour Index (CI) number or labelled as P-phenylenediamine. These dyes are used as a colorant in mascaras, eyeshadows, and eyeliners. The IARC has identified coal tar dyes as a known human carcinogen that has been linked to brain damage. 3. DEA  Makes cosmetic products creamy or can be used as a pH balancer. DEA (diethanolamine) can be found in moisturizers, sunscreen, and facial cleansers. It is known to cause skin and eye irritation, and exposure to high doses of DEA has been linked to liver cancers and precancerous changes in skin and thyroid. 4. Dibutyl phthalate  Dibutyl phthalate (prounced thal-ate), or DBP, is used mainly in nail polish, perfume, and your makeup remover as a common fragrance ingredient and solvent. Currently banned by the European Union, persistent use of DBP has been found  to cause hormonal disruptions and developmental defects in fetuses. 5. Formaldehyde-releasing preservatives  Found in your blush, mascara, and makeup remover, this preservative has been classified as a known human carcinogen. Research shows that it can also irritate skin and eyes and trigger allergies at low doses. In your cosmetics, they are usually labeled as DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, methenamine, quaternium-15, and sodium hydroxymethylglycinate.  6. Parabens  Banned by the European Union. Paraben's are still the most widely used preservative in cosmetics. They are mostly used in your makeup to prevent contamination of products & ensuring shelf life. Paraben's have been associated with hormonal disruptions, breast cancer, increased skin ageing, and DNA damage.  7. Parfum / Fragrance  You can usually spot this in your cosmetics labelled as “parfum” or “fragrance”, but these undisclosed fragrances are actually a complex mixture of dozens of chemicals. They are used in nearly every type of personal care product and yet no law requires companies to list the individual chemicals in their fragrance mixture. These unlisted ingredients can trigger allergies, migraines, and asthma symptoms, and have been linked to cancer and neurotoxicity.  8. Polyethylene / PEGs  PEGs (polyethylene glycols) are petroleum-based compounds used in cream bases for cosmetics as thickeners, solvents, softeners, and moisture-carriers. PEGs can cause irritation and systemic toxicity. Depending on the quality and manufacturing process PEG compounds can get contaminated with carcinogenic substances like ethylene oxide and 1,4-dioxane. They also function as “penetration enhancers” which increase the permeability of the skin. This allows potentially harmful ingredients to reach farther into the epidermis, breaking apart your natural lipid barrier. 9. Petrolatum / PAHs  Commonly used in moisturisers, lip balms, and lipsticks, this mineral oil jelly becomes a health hazard if not fully refined. Studies have shown that when contaminated with PAHs, Petrolatum may cause skin cancer. PAHs in petrolatum is also associated with skin irritation and allergies. 10. Siloxanes Provides smoothness and that silky skin feeling in your foundations and moisturisers, these silicone-based compounds are toxic, endocrine disruptors, and interfere with human hormone function causing fertility issues. Siloxanes also have the potential to bioaccumulate in aquatic organisms. 11. Sodium laureth sulfate Sodium laureth sulfate (SLES) is common in your bathroom products such as cleaning sprays, shampoos, shower gels and facial cleansers, but they are also found in your beauty bag, particularly in your lip balm, makeup remover, foundation, and sunscreen. SLES's have been identified to cause skin irritation and trigger dermatitis, as well as being a major disruptor to your skin microbiome. It's also considered to cause acne, particularly cystic acne.  12. Triclosan  This chemical which is often found in a wide range of household products, including garage bags, paints, and laundry detergent, are also commonly used as a preservative in water-based makeup formulations. However, it is found to irritate the skin and eyes, and may cause endocrine disruption. Triclosan is  also identified as a chlorophenol, which is a cancer-causing chemical class. Imagine all the harmful chemicals you’ve already put on your face unknowingly. Time to look through your beauty bag and hunt down these dirty dozen in your makeup’s ingredient list & get replacing them asap. Because your skin & your health are worth it.